
Head Coach – Franchise Growth, Performance
Ideal Siding
full-time
Posted on:
Location Type: Hybrid
Location: Canada
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Salary
💰 $100,000 - $150,000 per year
Job Level
About the role
- The Head Coach – Franchise Growth & Performance is a senior leadership role responsible for driving franchisee success across revenue growth, profitability, operational excellence, and leadership development.
- Reporting directly to Executive Leadership, this role works hands-on with franchise owners, operational leaders, and HQ teams to ensure franchisees are effectively onboarded, consistently trained, and supported as they scale from single-unit operators into multi-unit, CEO-led businesses.
- The Head Coach also designs and leads franchisee masterminds, coaches owners on financial and leadership performance, and acts as a trusted advisor focused on long-term enterprise value creation.
- Coach franchise owners to improve revenue growth, gross margin, and net profitability
- Support franchisees in scaling beyond their first crew or location
- Guide expansion into additional territories and complementary services
- Work directly with franchisees on forecasting, and performance improvement plans
- Coach owners on long-term wealth creation and enterprise value growth
- Design, facilitate, and lead franchisee mastermind groups
- Create structured agendas focused on growth, execution, and accountability
- Foster peer learning, best-practice sharing, and leadership maturity
- Provide accurate, timely answers to franchisees’ questions in internal chats and moderate discussions to ensure consistent, aligned business advice across the network.
- Identify and elevate top-performing franchisees as internal mentors
- Own pre-training coordination, including scheduling training weeks and introductory sessions
- Lead onboarding of new franchisees and operational team members on systems, tools, and best practices
- Deliver and facilitate training week, including: Site visits and field coaching, Classroom presentations, Sales role-playing and operational execution training
- Provide ongoing training and coaching to: HQ team members, Management Teams of franchisees
- Support targeted retraining when operational or execution issues arise
- Develop and continuously improve training and coaching curriculum for franchisees and field staff
- Create, document, and update SOPs, walkthroughs, and visual process guides
- Host refresher sessions and briefings when processes or systems change
- Ensure training materials remain aligned with evolving operational standards and brand expectations
- Coach franchise owners transitioning from hands-on operators into CEO-level leaders
- Support leadership development for management teams within franchise locations
- Reinforce accountability, execution rhythm, and performance discipline (EOS experience an asset)
- Act as a strategic thought partner and advisor to franchise leadership
Requirements
- 7–12 years of experience in franchising, multi-unit operations, or business coaching
- Proven track record of improving P&L performance
- Able to travel to visit franchisees in Canada and US (15-25% of the role)
- Strong facilitation and group coaching skills (masterminds, workshops, leadership sessions)
- Experience in construction, home services, or operationally complex businesses preferred
- Comfortable working directly with owners and executive leadership
- High credibility, strong communication skills, and emotional intelligence
- Able to balance strategic leadership with hands-on, field-based coaching
Benefits
- Bonus based on performance
- Company parties
- Competitive salary
- Dental insurance
- Flexible schedule
- Health insurance
- Opportunity for advancement
- Paid time off
- Training & development
- Vision insurance
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
P&L performance improvementfranchisee onboardingtraining curriculum developmentperformance improvement plansfinancial coachingoperational excellenceleadership developmentfacilitation skillsgroup coachingSOP documentation
Soft skills
communication skillsemotional intelligencestrategic leadershiphands-on coachingaccountabilityexecution rhythmpeer learningbest-practice sharingtrust buildingmentorship