Ideagen

Marketing Executive

Ideagen

full-time

Posted on:

Location Type: Hybrid

Location: Nottingham • United Kingdom

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About the role

  • Assist in the development and execution of multi-channel marketing campaigns, including digital content creation, promotional emails, and engaging social media activities to generate interest among prospects and customers.
  • Craft compelling content such as white papers, videos, blogs, and case studies for effective lead generation and distribution across relevant channels.
  • Liaise with the social media and web marketing teams to ensure timely content publishing. Coordinate with both internal and central marketing teams to align local efforts with global marketing campaigns.
  • Plan and support marketing events, ensuring high-quality execution on schedule to enhance brand presence and drive customer engagement.
  • Utilise web analytics tools to measure the performance of digital marketing efforts, track key metrics including engagement and click-through rates, and generate actionable insights for future campaigns.
  • Collaborate with sales teams to support account-based marketing initiatives that align with pipeline goals.

Requirements

  • Demonstrated ability to thrive in fast-paced, dynamic environments, with a focus on delivering impactful outcomes.
  • Skilled in using digital platforms and systems to manage workflows, track progress, and optimise performance. Experience with tools like Salesforce and Pardot is a plus.
  • Comfortable working with data and analytics to evaluate success, identify trends, and inform decision-making.
  • Excellent communicator and collaborator, able to build strong relationships across teams and influence stakeholders effectively.
  • Highly organised and detail-oriented, with a track record of managing multiple priorities and consistently meeting objectives.
Benefits
  • Benefits at Ideagen
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital content creationlead generationweb analyticsdata analysiscampaign performance measurementcontent craftingmulti-channel marketingpromotional email creationsocial media marketingaccount-based marketing
Soft Skills
communicationcollaborationrelationship buildinginfluencing stakeholdersorganisationdetail-orientedtime managementadaptabilityproblem-solvingfocus on outcomes