About the role
- Perform keyword research
- Document audience search behavior
- Analyze organic website traffic
- Create client deliverables including search behavior analysis, website and digital asset optimizations, and performance insight reports
Requirements
- 1-2 years of relevant work experience preferred, with an understanding of Owned (SEO) and/or Paid (SEM) Media
- Proficient in Analytics platforms, specifically Google Analytics, Google Tag Manager, and Adobe Site Catalyst
- Proficient with Google AdWords Keyword Planner, SEM Rush, and other industry research tools
- Proficient in Microsoft Office
- Experience with Mac OS Business suite (including Keynote)
- Strong oral and written communication skills
- Understanding of digital marketing and web development (how websites works)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
keyword researchSEOSEMwebsite optimizationdigital asset optimizationperformance analysisdata analysisdigital marketingweb development
Soft skills
oral communicationwritten communication