Idea Evolver

Performance Marketing

• Own all paid digital media channels for set of clients
• Develop a deep understanding of client goals and how they translate into digital strategies/tactics
• Provide strategic recommendations to clients based on data analysis
• Develop and execute digital media plans
• Provide ad-hoc and consistent reporting to reflect campaign performance against KPIs
• Directly manage and optimize the paid media campaigns across search, social & display channels
• Provide display creative conceptualization, or work with designer, to develop creative
• Responsible for managing budget and identifying budget opportunities for clients
• Manage external agency and publisher relationships
• Contribute to thought leadership and business development activities

Paid Search Manager