Idea Evolver

Performance Marketing

• Plan, launch, manage, and optimize paid search, paid social, and display campaigns.
• Manage campaigns across Google Ads, Microsoft Advertising, Meta Ads Manager, and other relevant platforms.
• Conduct audience, keyword, competitor, and search-behavior research.
• Monitor budgets, pacing, bids, targeting, creative performance, and campaign goals.
• Analyze campaign and website data to explain what is happening, why it is happening, and what to do next.
• Create performance reports with clear insights and recommendations.
• Present campaign performance and strategy directly to clients.
• Implement and validate pixels, tags, conversion events, UTMs, and audience tracking.
• Coordinate with internal teams, external vendors, publishers, and data providers.
• Support quality assurance and review processes for regulated-industry campaigns.

Paid Media Strategist