Paid Media Strategist

Idea Evolver

Paid Media Strategist managing campaigns across healthcare and pharmaceutical accounts. Overseeing paid search, social, and display, translating data into actionable insights.

Posted 7/25/2026full-timeRemote • Maryland, New Jersey, New York, Pennsylvania • 🇺🇸 United StatesJuniorMid-Level💰 $50,000 - $75,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing paid search, social, and display campaigns across multiple platforms, with a strong focus on data analysis and client communication. Proficient in implementing tracking mechanisms and delivering actionable insights to enhance campaign performance.

Highest-signal resume keywords

Google Ads ManagementMicrosoft AdvertisingMeta Ads ManagerGoogle Analytics 4Conversion Tracking Implementation

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Paid Media ExperienceAudience ResearchKeyword ResearchCampaign OptimizationData Analysis

Soft Skills

Analytical SkillsAttention to DetailOrganizationWritten CommunicationVerbal Communication

Tools & Technologies

Google AdsMicrosoft AdvertisingMeta Ads ManagerGoogle Analytics 4UTM Tracking

Industry Keywords

Paid SearchPaid SocialDisplay AdvertisingProgrammatic AdvertisingRegulated-Industry Campaigns

About the role

Key responsibilities & impact

Plan, launch, manage, and optimize paid search, paid social, and display campaigns.
Manage campaigns across Google Ads, Microsoft Advertising, Meta Ads Manager, and other relevant platforms.
Conduct audience, keyword, competitor, and search-behavior research.
Monitor budgets, pacing, bids, targeting, creative performance, and campaign goals.
Analyze campaign and website data to explain what is happening, why it is happening, and what to do next.
Create performance reports with clear insights and recommendations.
Present campaign performance and strategy directly to clients.
Implement and validate pixels, tags, conversion events, UTMs, and audience tracking.
Coordinate with internal teams, external vendors, publishers, and data providers.
Support quality assurance and review processes for regulated-industry campaigns.

Requirements

What you’ll need

2–3 years of hands-on paid media experience, preferably at an agency.
Experience with Google Ads, Microsoft Advertising, and Meta Ads Manager.
Familiarity with display, programmatic, or publisher-direct advertising.
Working knowledge of Google Analytics 4 and digital campaign measurement.
Experience implementing or validating conversion tracking and audience tags.
Strong analytical skills and the ability to turn data into clear recommendations.
Excellent organization, attention to detail, and written and verbal communication skills.
Comfort managing multiple accounts and communicating directly with clients.

Benefits

Comp & perks

Medical, dental, and vision benefits
401(k)
Paid vacation, sick time, and company holidays