ICF

Senior Brand Strategist

ICF

full-time

Posted on:

Location Type: Remote

Location: Remote • Virginia • 🇺🇸 United States

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Salary

💰 $81,094 - $137,860 per year

Job Level

Senior

About the role

  • Lead campaign strategy development for key clients and campaigns, working closely with account and creative leaders.
  • Write and socialize creative briefs with clients and internal teams.
  • Check for strategy and brand consistency in creative concepting and delivery.
  • Identify true customer insights and help interpret them through creative ideation.
  • Develop and facilitate workshops as part of strategy development.
  • Write and socialize message frameworks.
  • Write and deliver annual insight reports to clients and internal teams.
  • Develop brand positioning statements and value propositions that differentiate our clients.
  • Contribute strategies, write content, and deliver persuasive presentations for new business opportunities.

Requirements

  • Bachelor’s degree in marketing, market research, journalism, sociology or related fields. (applicants can substitute one year of related experience for one year of education)
  • 8+ years of experience developing brand strategies and campaign strategies within an agency or a client marketing team.
  • Must be able to pass a background check and drug screening.
  • Deep skills in supporting the development of advertising campaigns and writing creative briefs.
  • Strong writing and client-facing presentation skills.
  • Previous roles should include client facing role as a subject matter expert.
  • Experience using AI as a tool to make our research and deliverables smarter and more efficient.
  • Primary and secondary research experience and demonstrated ability to use the data to turn insights into actionable strategy.
  • Experience working in cross-functional marketing teams.
  • Knowledge of consumer behavior psychology.
  • Significant experience developing secondary research on consumer, company, category and competitors, writing PPT decks, and presenting them to clients.
  • Knowledge of the energy industry, specifically utilities.
  • Demonstrated ability to design and lead workshops as part of strategy development.
  • Corporate brand platform and strategy development expertise.
Benefits
  • Quality of life: Flexible workplace arrangements, work-life balance
  • Investment of the community: Donation matching, volunteer opportunities
  • Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan
  • And many, many more (Ask your recruiter for more details!)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
brand strategy developmentcampaign strategy developmentcreative brief writingadvertising campaign supportprimary researchsecondary researchdata analysispresentation skillsworkshop facilitationcontent writing
Soft skills
client-facing skillscommunication skillscreative ideationpersuasive presentationcollaborationleadershipstrategic thinkinginsight interpretationproblem-solvinginterpersonal skills
Certifications
Bachelor’s degree in marketingBachelor’s degree in market researchBachelor’s degree in journalismBachelor’s degree in sociology
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