Hyundai Motor America

Senior Manager, Trends & Market Research

Hyundai Motor America

full-time

Posted on:

Location Type: Office

Location: Fountain Valley • California • United States

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Salary

💰 $107,800 - $154,000 per year

Job Level

Senior

About the role

  • Lead Custom Market Research (End-to-End)
  • Own a “cradle‑to‑grave” research approach across the full vehicle lifecycle—from early concepts to post‑launch performance
  • Design and lead qualitative and quantitative studies (custom research, syndicated data, brand trackers) that bring consumer insights into business and product decisions
  • Partner with cross‑functional teams and senior leadership to ensure insights directly inform strategy
  • Manage research vendors, methodologies, timelines, budgets, and deliverables
  • Present findings to large and senior audiences, including executive leadership, with clear business implications
  • Own Brand Health Tracking
  • Lead Hyundai and Genesis brand and model health tracking programs
  • Partner with Marketing and agency teams to connect brand performance with marketing actions
  • Develop, analyze, and report key brand and model KPIs on a quarterly basis
  • Deliver ad‑hoc analyses to support strategic questions across the enterprise
  • Champion Consumer Trends
  • Identify, interpret, and socialize emerging consumer, cultural, and mobility trends
  • Leverage custom and syndicated data to uncover opportunities for new products, services, and experiences
  • Translate trends into actionable ideas that help futureproof the business
  • Be a trusted thought partner across the organization on what’s next in mobility and consumer behavior

Requirements

  • Eight or more years of combined market trends and market research experience, including managing custom qualitative and quantitative consumer research.
  • At least 2 years at an automotive or mobility company preferred.
  • Bachelor’s degree required. Master’s degree a plus.
  • Strong analytical skills to synthesize complex data sources and uncover market-driven insights that can be translated to clear, forward-looking recommendations
  • Ability to develop compelling, visually engaging PowerPoint presentations and confidently present to large stakeholder groups, including senior executives
  • Deep understanding of market research design, methodology, and analysis
  • Experience managing vendors, budgets, and multiple concurrent projects
  • Proficiency with SPSS and cross‑tab tools (e.g., MTAB)
  • Solid understanding of automotive technologies, consumer behavior, and market trends
Benefits
  • Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
  • Holiday Pay - the company shuts down with pay between Christmas and New Years.
  • Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
  • 401(k) retirement plan with Employer Match
  • Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
  • Vacation and sick time off
  • Employer-paid basic life and disability coverage, including Paid-Family Leave.
  • Mental health, wellbeing, and employee assistance program
  • Health advocate (support)
  • Education Reimbursement program: Up to $5,250 per year for employees seeking higher education degrees.
  • External Training and Development Programs
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
market researchqualitative researchquantitative researchdata analysisbrand trackingKPI developmentconsumer insightsmarket trendsresearch methodologyproject management
Soft Skills
analytical skillspresentation skillscommunication skillscollaborationstrategic thinkingproblem-solvingleadershipstakeholder managementcreativitythought leadership