Hyer Boots

Graphics Designer

• Translate brand and creative direction into compelling, on-brand design across campaigns and channels
• Support the visual execution of HYER’s brand across digital marketing channels, ensuring a consistently high creative bar
• Act as a creative partner to marketing and ecommerce teams, offering strong visual perspectives and ideas
• Design primarily in Figma, building scalable, modular assets and systems that work across channels
• Develop and maintain design systems, templates, and component libraries to ensure consistency and efficiency
• Use Adobe Creative Suite (wherever appropriate), to create and refine high-quality visual assets, imagery, animations, and compositions
• Lead the design of multi-channel marketing campaigns, including email, paid media, social, and web assets
• Ensure creative adapts seamlessly across formats while maintaining a cohesive visual story
• Collaborate with copy, marketing, and external partners to bring campaigns to life
• Support and guide creative testing initiatives, producing and iterating on asset variations across channels
• Use performance insights and feedback to inform creative decisions without compromising brand integrity
• Explore new formats, layouts, and visual approaches to continuously evolve the brand’s creative expression

Lead Graphic Designer

Accounts Receivable

• Execute AR workflows including collections outreach, payment follow-ups, and account monitoring
• Serve as the primary AR point of contact for wholesale retailer partners
• Build strong working relationships with retailers through clear, professional communication
• Apply and reconcile customer payments accurately (ACH, credit card, wire, etc.)
• Respond to invoice, balance, and payment inquiries and escalate issues as needed
• Work within NetSuite and other HYER systems to maintain accurate AR records
• Support AR reporting and month-end close activities

Accounts Receivable Specialist

Marketing

• Own the end-to-end email and SMS marketing program, including campaign strategy, execution, and optimization
• Design and implement full-funnel lifecycle strategies (welcome, onboarding, post-purchase, OOS & replenishment, win-back, VIP, churn prevention)
• Build and operationalize RFM-based segmentation models to personalize messaging and prioritize full-price, high-impact audiences
• Work cross functionally with creative teams to develop testing strategies, and recommend optimizations through messaging, design, templates, CTA’s, timing, and incentives to improve engagement and revenue per subscriber
• Build, deploy, and optimize automated flows and campaigns in Klaviyo
• Develop and scale SMS programs, including compliance, segmentation, and performance optimization
• Partner with creative and brand teams to design and iterate on email/SMS assets (comfortable working in Figma)
• Support lead generation and list-building initiatives, including on-site capture, sweepstakes, promotions, partnerships, and events
• Collaborate with paid, ecommerce, and web teams to align lifecycle messaging with acquisition campaigns and landing experiences
• Develop targeted strategies for high-value and repeat customers to increase frequency and lifetime value
• Own email and SMS performance analytics, including revenue attribution, engagement, deliverability, and cohort analysis
• Build and maintain executive-ready dashboards and summaries that clearly communicate channel performance and insights
• Leverage data across platforms (Shopify, Klaviyo, loyalty tools, analytics platforms) to inform strategy and decision-making

Lead Graphic Designer

Accounts Receivable Specialist

Senior Lifecycle Marketing Manager – Email & SMS