Hyer Boots

Accounts Receivable

• Execute AR workflows including collections outreach, payment follow-ups, and account monitoring
• Serve as the primary AR point of contact for wholesale retailer partners
• Build strong working relationships with retailers through clear, professional communication
• Apply and reconcile customer payments accurately (ACH, credit card, wire, etc.)
• Respond to invoice, balance, and payment inquiries and escalate issues as needed
• Work within NetSuite and other HYER systems to maintain accurate AR records
• Support AR reporting and month-end close activities

Accounts Receivable Specialist

Marketing

• Own the end-to-end email and SMS marketing program, including campaign strategy, execution, and optimization
• Design and implement full-funnel lifecycle strategies (welcome, onboarding, post-purchase, OOS & replenishment, win-back, VIP, churn prevention)
• Build and operationalize RFM-based segmentation models to personalize messaging and prioritize full-price, high-impact audiences
• Work cross functionally with creative teams to develop testing strategies, and recommend optimizations through messaging, design, templates, CTA’s, timing, and incentives to improve engagement and revenue per subscriber
• Build, deploy, and optimize automated flows and campaigns in Klaviyo
• Develop and scale SMS programs, including compliance, segmentation, and performance optimization
• Partner with creative and brand teams to design and iterate on email/SMS assets (comfortable working in Figma)
• Support lead generation and list-building initiatives, including on-site capture, sweepstakes, promotions, partnerships, and events
• Collaborate with paid, ecommerce, and web teams to align lifecycle messaging with acquisition campaigns and landing experiences
• Develop targeted strategies for high-value and repeat customers to increase frequency and lifetime value
• Own email and SMS performance analytics, including revenue attribution, engagement, deliverability, and cohort analysis
• Build and maintain executive-ready dashboards and summaries that clearly communicate channel performance and insights
• Leverage data across platforms (Shopify, Klaviyo, loyalty tools, analytics platforms) to inform strategy and decision-making

Senior Lifecycle Marketing Manager – Email & SMS

Outside Sales

• Travel regularly to retail partner locations throughout the assigned region to merchandise Hyer Boots products.
• Train in-store retail employees on Hyer Boots products.
• Ensure all in-store displays are visually appealing, organized, and meet brand standards.
• Set up and maintain marketing and point-of-sale (POS) materials to support effective brand messaging.
• Take and manage inventory to ensure optimal stock levels and product availability.
• Identify and act on opportunities to improve shelf placement, product visibility, and sales.
• Attend events and Hyer Days events throughout the country and throughout the year as requested.
• Attend tradeshows as assigned by leadership.
• Represent the Hyer brand with professionalism, energy, and enthusiasm.
• Coordinate and help develop the pipeline of Hyer’s Champions Program within the region in collaboration with the Field Merchandising Manager.
• Collaborate with sales reps to assign Champions where needed.
• Follow up with Champions for feedback on their product experience and in-store support.

Accounts Receivable Specialist

Senior Lifecycle Marketing Manager – Email & SMS

Field Sales Merchandiser – Southeastern Region