Hyer Boots

Lead Graphic Designer

Hyer Boots

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Translate brand and creative direction into compelling, on-brand design across campaigns and channels
  • Support the visual execution of HYER’s brand across digital marketing channels, ensuring a consistently high creative bar
  • Act as a creative partner to marketing and ecommerce teams, offering strong visual perspectives and ideas
  • Design primarily in Figma, building scalable, modular assets and systems that work across channels
  • Develop and maintain design systems, templates, and component libraries to ensure consistency and efficiency
  • Use Adobe Creative Suite (wherever appropriate), to create and refine high-quality visual assets, imagery, animations, and compositions
  • Lead the design of multi-channel marketing campaigns, including email, paid media, social, and web assets
  • Ensure creative adapts seamlessly across formats while maintaining a cohesive visual story
  • Collaborate with copy, marketing, and external partners to bring campaigns to life
  • Support and guide creative testing initiatives, producing and iterating on asset variations across channels
  • Use performance insights and feedback to inform creative decisions without compromising brand integrity
  • Explore new formats, layouts, and visual approaches to continuously evolve the brand’s creative expression

Requirements

  • 5+ years of graphic design experience with a strong focus on digital, brand, and consumer marketing.
  • Proven experience operating at a Lead or Senior Designer level, owning creative execution and standards.
  • Expert proficiency in Figma for digital design and collaboration.
  • Strong experience with Adobe Creative Suite, especially Photoshop (Illustrator and InDesign a plus).
  • Demonstrated success designing for multiple marketing channels including email, paid media, social, web, and ecommerce.
  • Strong creative judgment across typography, layout, color, imagery, and composition.
  • Ability to balance creative vision with speed, iteration, and real-world constraints.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
graphic designdigital marketingbrand marketingcreative executiontypographylayoutcolor theoryimagerycompositioncreative testing
Soft Skills
creative judgmentcollaborationvisual perspectiveiterationspeedproblem-solvingcommunicationleadership