Hyer Boots

Senior Lifecycle Marketing Manager – Email & SMS

Hyer Boots

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Own the end-to-end email and SMS marketing program, including campaign strategy, execution, and optimization
  • Design and implement full-funnel lifecycle strategies (welcome, onboarding, post-purchase, OOS & replenishment, win-back, VIP, churn prevention)
  • Build and operationalize RFM-based segmentation models to personalize messaging and prioritize full-price, high-impact audiences
  • Work cross functionally with creative teams to develop testing strategies, and recommend optimizations through messaging, design, templates, CTA’s, timing, and incentives to improve engagement and revenue per subscriber
  • Build, deploy, and optimize automated flows and campaigns in Klaviyo
  • Develop and scale SMS programs, including compliance, segmentation, and performance optimization
  • Partner with creative and brand teams to design and iterate on email/SMS assets (comfortable working in Figma)
  • Support lead generation and list-building initiatives, including on-site capture, sweepstakes, promotions, partnerships, and events
  • Collaborate with paid, ecommerce, and web teams to align lifecycle messaging with acquisition campaigns and landing experiences
  • Develop targeted strategies for high-value and repeat customers to increase frequency and lifetime value
  • Own email and SMS performance analytics, including revenue attribution, engagement, deliverability, and cohort analysis
  • Build and maintain executive-ready dashboards and summaries that clearly communicate channel performance and insights
  • Leverage data across platforms (Shopify, Klaviyo, loyalty tools, analytics platforms) to inform strategy and decision-making

Requirements

  • 5+ years of experience in lifecycle, retention, or CRM marketing at a consumer-facing brand (footwear or apparel strongly preferred)
  • Hands-on experience working in Figma, Klaviyo, and Shopify
  • Proven experience building and scaling SMS marketing programs
  • Strong understanding of lead generation, list growth, and subscriber acquisition
  • Demonstrated ability to leverage complex datasets to build RFM models and implement lifecycle strategies
  • Experience working with or managing loyalty programs
  • Highly proficient with analytics, comfortable building dashboards and presenting insights to executive stakeholders
  • Comfortable working cross-functionally and operating with limited resources in a fast-moving environment
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email marketingSMS marketinglifecycle strategiesRFM segmentationcampaign optimizationperformance analyticsrevenue attributioncohort analysislead generationsubscriber acquisition
Soft Skills
cross-functional collaborationcommunicationstrategic thinkingdata analysisproblem-solvingcreativitypresentation skillsadaptabilityresource managementteamwork