Marketing Specialist
Cox Enterprises
Field Marketing Manager
Hyatt
full-time
Posted on:
Location: Illinois • 🇺🇸 United States
Visit company websiteSalary
💰 $95,500 - $115,000 per year
Job Level
Mid-LevelSenior
Tech Stack
Go
About the role
- The Role This role drives property-level revenue through marketing plans that address local and regional business objectives, collaborating closely with corporate and hotel teams such as Sales, Revenue Management and Digital.
- This role also helps to identify revenue-making opportunities and helps executes promotions and programming in the field for designated hotels.
- Integrated marketing with digital media, including comfort navigating analytics across media types, is vital.
- Additional responsibilities include:
- Understands the business needs, competitive environment and challenges for their designated hotels and guides the development of localized, digital marketing objectives, strategies, tactics, measurement and continual analysis
- Acts as the first responder to hotel owner and operator questions/concerns about corporate strategy, campaigns, digital and brand performance
- Assists the brand, loyalty, partnership and digital teams with the communication of corporate initiatives to the field to ensure maximum participation
- Develops annual digital marketing plans that serve to maximize hotel revenue production and guest engagement initiatives
- Provides consultation for hotel openings and renovations that will maximize business performance
- Counsels hotels on managing Hyatt preferred marketing agencies and suppliers.
- Provides regular reporting and insights on marketing initiatives
- Ability to travel up to 40%
Requirements
- 6+ years of marketing and developing integrated plans for a global brand
- Digital campaign management, including understanding the fundamentals of Search, Paid Meta, and SEO content optimization strategies
- Strategic marketing plan development based on analytics/performance management and integrated execution with demonstrable results and return on investment
- Hotel/hospitality industry experience
- Events/meeting planning experience
- Outstanding project management, time management, and problem-solving skills
- Experience working in a team-oriented, collaborative environment
- Highly self–motivated and directed with the ability to effectively prioritize and execute tasks while under pressure.
