Hutch

App Store Optimisation Manager, ASO Manager

Hutch

full-time

Posted on:

Location Type: Hybrid

Location: Dundee • United Kingdom

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About the role

  • Manage App Store Optimisation both on-page and off-page, developing a deep knowledge of optimisation techniques and trends
  • Working with Performance Marketing team to improving conversion rates for user journey
  • Support user acquisition activity with CPPs/CSLs production and testing
  • Liaise with Game Directors to understand current and upcoming game features, gain insight into the games, and share insight into ASO performance
  • Design, execute and analyse ASO experiments – planning, goal setting and delivery, including what to test and when to test
  • Monitoring of App Store performance including visibility and rankings, platform featuring, and Store reported installs and quality of those installs
  • Advising on causes and effects of such rankings - effectively becoming the owner within the business of reporting where our apps are being promoted (platform, UA, social), demonstrating a high knowledge of the marketplace and store developments.
  • Creating and maintaining effective documentation and reporting of results, with observations and recommendations.
  • Research and adopt tools to facilitate effective monitoring and deployment.
  • Manage external agencies where necessary to add value to the process.
  • Collaborate with the Design team to create new assets for the App Stores

Requirements

  • Proven track record in App Store Optimisation or a related field
  • Proven track record of designing and executing A/B tests that resulted in significant and measurable improvements in conversion rate
  • Works well in a highly autonomous and international environment
  • Strong creative skills yet comfortable using with data to service actionable insights
  • Able to work in a collaborative, creative environment while also motivated to execute on projects and deliver results independently
  • Out-the-box thinker who wants to deliver best-practice while innovating and looking for opportunities to be ahead of the curve
  • Understanding of, and interest in game development process and live product management
  • A keen gamer and keen to understand the games industry as a whole
  • **Bonus Points**
  • Previous experience in the games industry
  • Marketing experience preferable
  • Combination of agency and in-house working experience
Benefits
  • Hutch is now a 4-Day Work Week company*
  • Flexible working hours
  • Remote working 2 days per week
  • Excellent salary
  • Private health care
  • Enhanced Maternity (18 weeks) and Paternity leave (6 weeks)
  • Support to learn, develop and progress within Hutch
  • Free snacks and drinks
  • Social events, game launch parties, Thursday night drinks and much more
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
App Store OptimisationA/B testingconversion rate optimizationASO experimentsdata analysisdocumentationreportinguser acquisitionCPPsCSLs
Soft Skills
creative skillscollaborativeautonomousout-of-the-box thinkingmotivatedinsightfulinnovativeresults-drivencommunicationteamwork