Hutch

Performance Marketing

• **Performance Marketing Manager**
• Hutch are looking for a Performance Marketing Manager to join the team in Dundee. This is a high impact role, working on the activities that directly generate revenue for our studio. Day to day you should be comfortable around data and numbers and a great collaborator, making decisions on strategic direction and working with the broader marketing team. You’ll be working closely with an experienced User Acquisition team, taking responsibilities of UA budgets, making key decisions on bidding as well as getting involved in the day to day tasks.
• A Performance Marketing Manager at Hutch works within the Growth and Insights team and they are responsible for User Acquisition. This is the number of users that our games have and the revenue that is generated through them. Performance Marketing Manager work across different channels and within the app stores to test and refine what the consumer sees related to Hutch games, that ultimately makes them play our games. The goal of the team is to make our games appealing and increase the player base. This is an exciting field that is varied and constantly evolving.
• **Responsibilities**
• - As a Performance Marketing Manager, your task will be to plan/manage our high-level UA strategy, making decisions on which channels to use, how campaigns are run, and target audiences
• - Managing, analysing and optimising campaigns to ensure that we are maximising the number of players we acquire
• - Supervising, mentoring and training Campaign Managers
• - Make detailed creative briefs and work closely with the Marketing art team on creative optimisation and generating new creative art work for our campaigns
• - Keeping up to date with the field in order to exploit new opportunities
• - You will also help with App Store Optimisation and help refine our approach to measuring true ROAS