Drive Agency Best Practices in Measurement & Insights
Build proficiency on HUNTER’s Tech Stack, serving as the go-to expert for understanding, using and advocating for its application
Drive best practices by staying abreast of industry developments in measurement, toolkit enhancements and dashboarding capabilities and spearheading the adoption of new or improved methods agency wide
Act as an internal consultant to work closely with account teams on validating client programming and developing templates for customized client measurement and reporting
Spearhead the development of new analyses and deliverables that further monetizes the use of HUNTER’s tech stack
Build HUNTER’s analytic efficiencies through actively identifying methods of incorporating AI into workstreams
Serve as a senior counselor for all internal (staff members) and external teams (suppliers/partners) who are involved in the collection and interpretation of primary and secondary market insights, competitive and industry trends, and development of solid strategic recommendations for the account teams and clients
Partner with other agency specialty teams to drive synergies and support on HUNTER’s business solutions
Serve on the HUNTER Power User Group community, helping to support the Social Listening, Media Coverage, Brand Lift and Insight Sub-Teams
Counsel and support the strategic planning function, leveraging HUNTER’s suite of measurement tools, for new business pitches, client planning and other client engagements
Learn, leverage and advocate for HUNTER’s proprietary frameworks: 7C’s Situation Assessment Process and REAL KPI Measurement Process
Provide leadership against insight and measurement-driven client engagements by determining information needed to best meet their specific business goals, driving superior execution, and interpreting findings that lead to business building insights and actionable implications
Strengthen HUNTER’s Hunter Intelligence reputation by actively engaging in the industry’s social and digital analytics dialogue, representing HUNTER’s POV and differentiating our capabilities.

Requirements

8+ years of relevant work experience in digital media analytics and research, preferably at a marketing services agency
Outstanding leadership and consultative skills to effectively interact with and mentor/coach agency team members and client partners and ability to lead through complexity and ambiguity
A solid working knowledge of HUNTER’s digital measurement toolkit, including social/media listening and monitoring tools (e.g. Quid, Meltwater, Brandwatch); data visualization (e.g. Domo, Tableau); website analytics (e.g. Google Analytics, Omniture, Webtrends); insights/trends (Mintel, Simmons, Google Search Trends); and data analysis (e.g. SPS, SAS, R, SQL)
Experience partnering with research companies (e.g., Harris, Wakefield) to conduct surveys to gather audience insights; ability to use DIY survey tools a plus
Strong Excel skills (pivot tables, v-lookup, text to columns, charts)
Strong communicator and storyteller, both written and verbal, with the ability to create, build and deliver a clear and succinct story from data analysis and prepare compelling presentations and reports
Deep understanding of marketing fundamentals, brand planning and strategy, brand positioning, message evaluation, target consumer definition and brand analytics
Familiarity with PR and marketing performance metrics and an understanding of how they relate to business impact
Team-minded and collaborative, with strong persuasive and problem-solving skills
Excellent project management skills, nimble and adaptable with demonstrated success in a fast-paced, service-focused organization
Passion for problem solving and thinking critically, with a demonstrated ability to learn quickly.

Benefits

competitive health and dental insurance plans
401K company match
generous PTO
hybrid work model
a “work from anywhere in the US” policy (up to four weeks a year)
year-round staff training and development curriculum
staff-led Action Group dedicated to DEI excellence in the agency and industry

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital media analyticsdata visualizationdata analysissocial media listeningwebsite analyticsSQLSASRExcelmarketing fundamentals

Soft Skills

leadershipconsultative skillscommunicationstorytellingproblem-solvingcollaborationproject managementadaptabilitycritical thinkingmentoring