Own the strategy, roadmap, and execution for journey orchestration capabilities across marketing and member communications
Translate business needs into scalable, future-ready solutions that support personalization, real-time decisioning, and multi-channel coordination
Guide platform architecture decisions and capability development in partnership with IT, enterprise architecture, and analytics teams
Drive platform governance, including audience management, rules configuration, and compliance alignment
Act as embedded support in agile pods, advising on journey feasibility, platform capabilities, and campaign execution
Partner with channel capability owners (email, print, telephonic) and personalization teams to ensure seamless messaging across touchpoints
Develop documentation, training materials, and change management plans to support adoption and scalability
Collaborate with data science and engineering teams to evaluate and operationalize AI/ML models for journey optimization, segmentation, and content selection
Monitor performance metrics and member engagement data to inform optimization strategies and experimentation efforts
Stay ahead of emerging trends in GenAI, predictive analytics, and intelligent automation
Requirements
Bachelor’s Degree in Marketing, Information Systems, Business, or a related field or relevant work experience
6+ years of experience in product management, marketing technology, or customer experience platforms
Strong understanding of journey orchestration tools, personalization engines, and audience segmentation
Experience with platforms such as Salesforce Marketing Cloud, Adobe Journey Optimizer, or similar orchestration tools
Proven ability to lead cross-functional teams and manage complex product roadmaps
Experience working in agile environments, ideally within a dual-hat or embedded pod model
Familiarity with marketing compliance standards (e.g., HIPAA, TCPA, CAN-SPAM)
Benefits
medical, dental and vision benefits
401(k) retirement savings plan
time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
short-term and long-term disability
life insurance and many other opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
leadershipcollaborationcommunicationadvisingchange managementstrategic thinkingproblem-solvingcross-functional team managementagile methodologytraining development