HUMAN&HUMAN

Director, Integrated Campaigns

HUMAN&HUMAN

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $150,000 - $185,000 per year

Job Level

Lead

About the role

  • Architect, deploy, and optimize multi-channel integrated campaigns across digital (paid, email, content), events, webinars, partner channels, and ABM-oriented programs that drive Stage 2 qualified pipeline in our ICP.
  • Build campaign frameworks, GTM plans, goals, KPIs, and SLAs aligned to quarterly and annual objectives; measure and iterate based on data and business priorities.
  • Ensure consistency of messaging and orchestration across all channels and at all stages of the buyer journey.
  • Own weekly performance reporting and quarterly business review presentations to marketing and executive leadership, including pipeline contribution, conversion metrics, and ROI.
  • Collaborate with Product Marketing to translate value propositions, ICP segmentation, and competitive differentiation into campaign messaging and content.

Requirements

  • 7+ years of experience in integrated campaigns, demand generation, growth marketing, or related roles
  • Proven track record of leading multi-channel integrated campaigns that generate measurable Stage 2 qualified pipeline or equivalent funnel outcomes
  • Strong analytics and reporting expertise, with the ability to build dashboards, interpret funnel metrics, and derive insights to inform strategic decisions
  • Deep experience with Salesforce CRM and Marketo (or equivalent MAP) — required
  • Excellent written and verbal communication skills, including experience crafting compelling campaign copy, executive summaries, and performance write-ups
  • Demonstrated ability to collaborate effectively with cross-functional partners and influence outcomes without direct authority.
Benefits
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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
integrated campaignsdemand generationgrowth marketinganalyticsreportingdashboard buildingfunnel metrics interpretationcampaign copywritingperformance reportingpipeline contribution measurement
Soft Skills
communicationcollaborationinfluencestrategic decision-makingpresentation skillsdata interpretationgoal settingiteration based on datacross-functional teamworkexecutive communication