Lead the creation and delivery of retailer strategies that align with regional commercial objectives and strengthen Huda Beauty’s market position
Develop excellent relationships with retail partners, ensuring all opportunities to promote the brand are maximized
Oversee and optimize sales performance, target achievement, demand forecasting, and inventory management to drive sustainable growth and ensure operational efficiency.
Own forecasting, financial management, and full accountability for P&L delivery across each APAC market, ensuring profitability and alignment with regional objectives.
Manage new clients and commercial relationships, including execution of tactical commercial deals
Ensure adequate stock coverage for all products through forecasting accuracy and quota management working closely with the demand planning team
Assist in net sales management, consistently monitoring shipments, changes in product availability, proactively identify OOS product risks or up ticks in demand and manage product discontinuation/phase outs to minimize non-productive inventory
Work collaboratively with the General Manager to proactively suggest specific approaches to drive APAC localization e.g. Product, Pricing, go to market strategy
Partner closely with Finance to execute promotional strategy & eliminate excess stock
Overseeing human resource management, incorporating recruitment and assessment of the Regional field team
Optimize BA productivity through KPI setting and implementation of an incentive program working closely with the BAs and field team, as well as closely monitoring BA ROI
Work closely with PR, Trade Marketing, Training and VM to ensure effective execution of marketing plan across the region
Work closely with compliance team to ensure all regulatory requirements are in place in a timely manner
Ensuring Huda Beauty has exposure and maximum visibility in new launches and product focus
Ensure consistency of HB image is maintained across the region
Liaise with Education Manager to ensure training plans are aligned with brand objectives
Monitoring Huda Beauty positioning in the market vs competition
Support any ad-hoc project as required by the business
Requirements
6+ years experience in commercial management in SEA (beauty and/or luxury experience)
Strong beauty/makeup industry knowledge is essential (locally, regionally and globally)
Proven success in sales and/or marketing, as well as evidence of the ability to manage relationships with key clients and stakeholders
Strong working knowledge of metrics to monitor the performance of commercial activities, reporting results to senior management.
Strategic development and critical thinking skills needed to assist in setting financial targets, developing budgets, and monitoring compliance
Excellent relational skills, working tirelessly to build and maintain beneficial partnerships with key stakeholders.
Solid knowledge of forecasting, performance reporting and financial/budgeting processes including P&L management
Excellent instincts and commercial awareness coupled with a strategic mindset
Excellent team player
Excellent leadership skills
Excellent organizational skills
Outstanding communication and interpersonal skills
Fluent in English (in addition other language(s) will be an advantage)