Huckleberry Labs

Brand Designer

• Shape and steward the future of our brand identity.
• Own the visual brand identity, ensuring consistency and cohesion across all channels and platforms.
• Develop, maintain, and evolve comprehensive brand guidelines.
• Lead an upcoming brand refresh project.
• Create compelling visual assets for marketing campaigns and product launches.
• Manage, mentor, and grow the design team.
• Partner with Brand Marketing, Product, and Leadership teams to ensure a unified brand experience.

Brand Design Lead

Growth Marketing

• Define the holistic, end-to-end growth marketing strategy that seamlessly connects User Acquisition>Activation/Conversion>Retention.
• Own the ultimate accountability for optimizing the efficiency of the marketing investment.
• Lead, mentor, and align direct reports to create and execute strategy within their respective domains.
• Serve as the strategic marketing leader within the Growth Pod, translating marketing funnel insights into clear objectives.
• Partner closely with Business Analytics to ensure robust attribution and reporting.
• Champion a culture of rapid A/B testing across marketing channels.
• Provide strategic guidance to the teams responsible for driving direct growth marketing.
• Oversee the strategy and budget optimization for all paid channels.
• Directly take accountability for App Store Optimization (ASO).
• Direct the Content strategy to maximize Organic Growth (SEO).
• Oversee the strategy for CRM channels (Email, Push, In-App).

Senior Director of Growth Marketing

Consultant

• Review and assess client data and their associated recommendations through our web portal
• Efficiently review and modify sleep plans
• Write recommendations
• Provide in-app support to clients
• Troubleshoot sleep issues

Sleep Consultant

Business Analyst

• Lead Growth Analytics: Serve as the analytics owner for new revenue, developing a comprehensive view of acquisition, attribution, onboarding, upsells, and purchase funnels across web and app.
• Shape Growth Priorities with Insight: Turn complex data into clear stories and evidence-based recommendations that guide which initiatives matter most and how success is defined.
• Establish Trusted Metrics: Define and maintain KPIs that accurately measure acquisition, activation, conversion, and monetization, ensuring leadership and teams have reliable signals of performance.
• Strengthen Experimentation: Partner with the Growth PM to design, measure, and interpret experiments. Ensure testing frameworks are rigorous and that outcomes lead to confident decisions.
• Deliver Clarity Through Dashboards: Build and maintain reporting solutions that give real-time visibility into growth performance, enabling self-service and reducing dependency on ad-hoc requests.
• Safeguard Data Quality: Collaborate with Engineering to ensure tagging, tracking, and integrations are accurate and consistent across BigQuery, Amplitude, AppsFlyer, and Braze.
• Identify Growth Opportunities: Conduct deep-dive analyses that surface trends, risks, and new levers for accelerating revenue, providing leadership with the insights to take bold action.

Senior Business Analyst

Brand Manager

• Grow the brand: Spearhead meaningful brand storytelling, rooted in insight, that meets parents on their journey and powers acquisition, engagement, and retention.
• Lead cross-functional projects: Collaborate closely with teams within marketing and across the company to launch fully aligned initiatives with clear timelines, deliverables, and measurable results.
• Learn and adapt through analytics: Monitor and analyze performance metrics, translate insights into action, and continuously test new ideas to refine future marketing plans.
• Influence brand marketing strategy: Stay informed of industry shifts, best practices, and emerging trends to keep the brand’s marketing strategies innovative and relevant.
• Manage partnership and PR efforts: Drive awareness, credibility, and growth from identifying collaborative opportunities to executing initiatives.
• Shape the future: Grow into a leader who contributes to the brand’s identity, positioning, and long-term vision and strategy.

Brand Marketing Manager

Product Designer

• Identify and prioritize high-impact research opportunities, ensuring alignment with business goals and user needs.
• Conduct foundational research to inform long-term strategy and tactical studies to evaluate specific product features and user flows.
• Design and execute end-to-end research studies using qualitative methods such as in-depth interviews, usability testing, need-finding, and concept testing to explore user behaviors and pain points.
• Collect and interpret data from multiple sources including publically available data, reports, and market research.
• Analyze and interpret data using statistical methods.
• Collaborate with the quantitative researcher to design and analyze surveys, develop personas, and integrate behavioral data with qualitative insights.
• Synthesize findings into actionable recommendations and communicate them to technical and non-technical stakeholders.
• Advocate for user-centered thinking and contribute to shaping Huckleberry’s research culture.
• Experience with behavioral segmentation or persona development.
• Background in Human-Computer Interaction, Psychology, Sociology, Communication, Information Science, Media studies, Computer Science, or Economics.
• UX/UI design experience.

Brand Design Lead

Senior Director of Growth Marketing

Sleep Consultant

Senior Business Analyst

Brand Marketing Manager

Mixed-Methods User Experience (UX) Researcher (Remote)