Senior Director of User Acquisition and Growth

Huckleberry Labs

Senior Director of User Acquisition leading growth strategies for Huckleberry. Driving scalable user acquisition through paid and organic channels within the Growth Pod.

Posted 7/6/2026full-timeRemote • California • 🇺🇸 United StatesSenior💰 $160,000 - $200,000 per yearWebsite

About the role

Key responsibilities & impact

Holistic Growth Strategy: Define the end-to-end user acquisition growth strategy across paid and organic — ensuring they compound together rather than operate in silos
Unit Economics (LTV:CAC): Own accountability for marketing investment efficiency. Drive forecasting and resource allocation based on LTV, CAC, and viral coefficient performance, with a clear plan for how organic and PLG channels reduce blended CAC over time.
Lead, mentor, and align direct reports executing across paid, organic, and growth channels under a unified acquisition strategy.
Cross-Functional Growth Pod Integration: Partner directly with Product and Engineering to prioritize features that drive product-led acquisition — growth surfaces, onboarding hooks, network effects, and shareable moments.
Community & Social Proof: Leverage Huckleberry's 5M+ family community as a growth asset — through UGC loops, social sharing prompts, and peer recommendation mechanics.
Product-Marketing Bridge: Serve as the strategic marketing leader within the Growth Pod. Translate acquisition insights — including PLG signals like referral rates and viral lift — into prioritized product roadmap inputs.
Data & Attribution: Partner with Business Analytics to build attribution that captures paid, organic, and viral acquisition in a unified view.
Experimentation: Champion rapid, statistically sound A/B testing across acquisition channels and product surfaces.
Channel Strategy & Execution Oversight: Oversee strategy and budget optimization for paid channels (SEM, Paid Social, Programmatic). Direct content strategy to maximize SEO-driven growth, generating high-intent users through owned channels.

Requirements

What you’ll need

Experience: 10+ years of progressive growth experience in consumer subscription, with 4+ years in senior leadership managing Director-level reports
Acquisition Breadth: Proven mastery across both paid (SEM, Paid Social, Programmatic) and organic (SEO, Content, ASO) acquisition — with a track record of growing both and knowing how to balance them
Proven Growth Track Record: You've taken something from small to big — a channel, a brand, or a company — that you can point to with real before/after numbers.
Analytical Depth: Expert proficiency in data, analytics, and BI tools. Strong command of attribution modeling, unit economics, and viral loop modeling
Startup DNA: Proven ability to thrive in a Series B/C environment; resourceful, execution-oriented, and obsessively focused on LTV:CAC
Cross-Functional Acumen: Demonstrated success influencing product and engineering roadmaps as a core member of a Growth Pod or cross-functional team.

Benefits

Comp & perks

Equity
Unlimited PTO
Health
Vision
Dental
Paid parental leave for primary and secondary caregiver
401k match

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

LTV:CAC AnalysisAttribution ModelingA/B TestingSEOSEMPaid SocialProgrammatic AdvertisingContent StrategyViral Loop ModelingGrowth Metrics

Soft Skills

LeadershipMentoringInfluencingExecution OrientationResourcefulness