Senior Director, Marketing Operations, Analytics
Constant Contact
PythonSQLTableau
Senior Marketer, Marketing Operations
HubSpot
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $92,000 - $138,000 per year
Job Level
Senior
About the role
- Optimize HubSpot portal to unlock full contact database potential through comprehensive data management including duplicate detection, bounce handling, engagement scoring, automated list cleaning, and data enrichment processes to maintain deliverability and compliance.
- Build and execute email campaigns in partnership with the Senior Content Marketer when needed, handling technical implementation, QA, and scheduling to support quality and scalability across campaigns.
- Implement segmentation in HubSpot based on geographic, persona, and behavioral data, in partnership with the Senior Content Marketer, and deliver performance insights to refine targeting effectiveness.
- Own ongoing re-engagement programs to maintain database health and maximize long-term audience growth — including building workflows, running A/B tests, monitoring performance, and reporting impact on deliverability and ticket sales.
- Optimize pre-event promotion campaigns and marketing-to-registration conversion funnels in collaboration with Senior Content Marketer and event tech team to maximize ticket sales.
- Create intelligent contact scoring and routing workflows to optimize registration conversion and attendee experience.
- Build and maintain automated workflows, nurture sequences, and triggered campaigns in HubSpot, owning technical design and execution.
- Build A/B testing infrastructure and provide technical optimization for segmentation, timing, and automation performance.
- Manage marketing technology stack integrations and optimize data flow between systems.
- Build performance dashboards tracking customer journey across marketing channels, with real-time campaign monitoring, automated alerts, and weekly registration velocity reports for leadership.
- Implement and maintain UTM tracking standards across all campaigns to ensure accurate attribution and performance measurement.
- Develop market analysis reports and partnership ROI measurement systems.
- Maintain GDPR/CCPA compliance across all marketing automation and create proper data governance frameworks.
- Create automated backup procedures and data validation processes to ensure system reliability.
- Conduct comprehensive QA testing on all email campaigns, landing pages, and automation workflows before launch.
- Create comprehensive documentation for all workflows and design scalable processes for future growth and rebranding initiatives.
Requirements
- 5+ years of marketing operations experience with deep HubSpot expertise (Marketing Hub, workflows, automation, segmentation).
- Proven track record optimizing marketing databases, building automation infrastructure, and improving campaign performance through technical optimization.
- Technical problem-solvers who can diagnose system issues and implement solutions.
- Thrive in a deadline-driven, high-stakes environment where campaigns directly impact revenue.
- Organized, detail-oriented, and process-focused with meticulous QA standards.
- Hands-on, with comfort in driving both technical strategy and day-to-day execution.
- Deeply analytical with strong data analysis and performance reporting skills.
- Experience developing strong cross-functional relationships both internally and with external partners.
- Direct experience with email marketing automation, campaign execution, and conversion optimization.
- Proven ability to work in close partnership with the marketing team, translating strategic vision into technical execution.
- Skilled at managing marketing technology integrations, compliance requirements, and data governance.
- Experience with A/B testing methodology and conversion rate optimization.
Benefits
- Health insurance
- 401(k) matching
- Paid time off
- Flexible work arrangements
- Professional development
- Bonuses
- Stock options
- Equipment allowances
- Wellness programs
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
HubSpotdata managementemail marketing automationA/B testingcampaign executiondata analysisperformance reportingsegmentationworkflow automationGDPR compliance
Soft skills
organizationaldetail-orientedprocess-focusedanalyticalproblem-solvingcollaborativedeadline-drivenmeticulousstrategic executioncross-functional relationship building
