Salary
💰 $92,000 - $138,000 per year
About the role
- Develop and execute content strategies across our three primary social channels
- Create social-first programming, including video, text, and carousel content that resonates with our marketing audience
- Collaborate with our channel producer on YouTube Shorts strategy and own the Community Tab experience
- Pioneer LinkedIn content strategy from the ground up, partnering with our Newsletter Editor and YouTube Producer
- Build an Instagram presence with compelling visual and video content
- Own editorial calendars and publishing schedules across all platforms
- Independently produce short-form video content, including production and post-production when needed
- Respond to comments and engage with our community on behalf of the Masters in Marketing brand
- Foster relationships and build connections with our marketing audience
- Manage community interactions to drive subscriber growth and increase engagement rates
- Represent our brand voice consistently across all social touchpoints
- Build and nurture our follower base through meaningful community interactions
- Track and analyze performance metrics across all social channels
- Measure success against growth goals for subscribers, followers, and engagement rates
- Use data insights to optimize content strategy and publishing approach
- Report on community growth, engagement trends, and content performance
- Work with our team's data analysis support to inform strategic decisions
- Support our in-person marketing events and industry activations
- Partner with our audience development lead on event programming
- Capture and create social content from live events to extend their reach online
Requirements
- 5+ years of social media marketing / production experience
- Media or content production background (we want a producer, not just a poster)
- Experience developing social-first content that actually performs
- B2C or media company experience preferred over traditional B2B marketing
- Proficient in content creation tools: Canva, ChatGPT, CapCut, Riverside, Descript
- Can independently produce short-form video content, including production and post-production
- Strong writing skills for developing social content calendars
- Understanding of editorial angles and social-first formats - what makes content engaging.
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Remote work options
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
social media marketingcontent productionshort-form video productiondata analysiscontent strategy developmentperformance metrics trackingcommunity managementengagement rate optimizationeditorial calendar managementB2C marketing
Soft skills
collaborationrelationship buildingcommunity engagementstrong writingstrategic decision makingaudience developmentevent programmingcreativitycommunicationindependence