HubSpot

Senior Marketer, Social and Community

HubSpot

full-time

Posted on:

Location Type: Remote

Location: Remote • Massachusetts • 🇺🇸 United States

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Salary

💰 $92,000 - $138,000 per year

Job Level

Senior

About the role

  • Develop and execute content strategies across our three primary social channels
  • Create social-first programming, including video, text, and carousel content that resonates with our marketing audience
  • Collaborate with our channel producer on YouTube Shorts strategy and own the Community Tab experience
  • Pioneer LinkedIn content strategy from the ground up, partnering with our Newsletter Editor and YouTube Producer
  • Build an Instagram presence with compelling visual and video content
  • Own editorial calendars and publishing schedules across all platforms
  • Independently produce short-form video content, including production and post-production when needed
  • Respond to comments and engage with our community on behalf of the Masters in Marketing brand
  • Foster relationships and build connections with our marketing audience
  • Manage community interactions to drive subscriber growth and increase engagement rates
  • Represent our brand voice consistently across all social touchpoints
  • Build and nurture our follower base through meaningful community interactions
  • Track and analyze performance metrics across all social channels
  • Measure success against growth goals for subscribers, followers, and engagement rates
  • Use data insights to optimize content strategy and publishing approach
  • Report on community growth, engagement trends, and content performance
  • Work with our team's data analysis support to inform strategic decisions
  • Support our in-person marketing events and industry activations
  • Partner with our audience development lead on event programming
  • Capture and create social content from live events to extend their reach online

Requirements

  • 5+ years of social media marketing / production experience
  • Media or content production background (we want a producer, not just a poster)
  • Experience developing social-first content that actually performs
  • B2C or media company experience preferred over traditional B2B marketing
  • Proficient in content creation tools: Canva, ChatGPT, CapCut, Riverside, Descript
  • Can independently produce short-form video content, including production and post-production
  • Strong writing skills for developing social content calendars
  • Understanding of editorial angles and social-first formats - what makes content engaging.
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Remote work options
  • Professional development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
social media marketingcontent productionshort-form video productiondata analysiscontent strategy developmentperformance metrics trackingcommunity managementengagement rate optimizationeditorial calendar managementB2C marketing
Soft skills
collaborationrelationship buildingcommunity engagementstrong writingstrategic decision makingaudience developmentevent programmingcreativitycommunicationindependence
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