Understand the packaging workflow and process to ensure final released artwork complies and is in aligned with HP brand
Lead artwork agency teams to execute NPI packaging while in adherence to packaging process and packaging requirements including regulatory, corporate brand, marketing, legal, counterfeit, translations, etc.
Lead packaging artwork strategy and evolution by driving design, messaging hierarchy, and associated customer insights testing
Manage WW artwork development and packaging production, from content creation and compilation, through review alignment, to final artwork hand-off to pre-press
Collaborate with cross-functional teams including WW Mktg, and Product BU to steer key packaging design decisions to optimize communication as a key customer touchpoint and move packaging and brand strategy forward
Consult and provide strategic guidance for regional implementation of packaging design and change requests
Be the packaging design expert, bringing industry insights, competitive landscape, and trends in support of the brand and to bolster the team’s expertise
Assemble packaging content from multiple business units and international teams to create and regionalize package messaging and designs
Assist in managing, development and maintenance of HP packaging brand standards
Manage detailed budgets for packaging artwork development
Maintain detailed records of projects in Workfront including status, daily project updates, documentation and delays
Requirements
Undergraduate degree in Communications, Marketing, Packaging, or equivalent
5+ years of related experience
Advanced English Level (Mandatory)
Proven track record in production and project management
Extreme attention to detail and strong design eye
Experience with the complexities of executing worldwide production
Collaborative attitude and eagerness to work with extensive, cross-functional teams
Proven track record of agency/client management
Expertise in working in virtual environments
Ability to manage and own multiple projects simultaneously