HowGood

Product Manager

• Own product’s management of funnel volume and velocity end-to-end: define the metrics that matter at each stage, instrument them, and move the numbers
• Run a relentless experimentation cadence with your fellow engineer and growth marketer: hypotheses, tests, qualitative research, shipped iterations, repeat
• Make sharp prioritization calls about which experiments are worth running, which are worth keeping, and which to kill
• Partner across the organization to turn usage signals into product improvements and intelligent interventions
• Coordinate with the core product team to ensure growth work and platform work reinforce rather than collide with one another
• Identify opportunities from a wide range of inputs: usage data, customer conversations, internal stakeholder perspectives, and the broader sustainability landscape
• Foster a pod culture of experimentation, speed and intellectual honesty about what’s working

Product Manager – Growth

Growth Marketing

• Define and sharpen how HowGood's Reduction Network is understood in the market
• Develop messaging that responds directly to the challenges and opportunities being faced in the global F&B ecosystem
• Partner with Product Marketing and Communications to keep Reduction Network messaging consistent across all channels
• Produce thought leadership that advances real industry conversations, including white papers, webinars, and event programming that shape how the industry is thinking about sustainability
• Maintain a high editorial bar. Substance over volume.
• Develop and execute campaigns that grow awareness and engagement among target segments. This includes execution via digital channels, events, webinars, and HowGood’s software platform.
• Own social media strategy for this category, building HowGood's voice as a credible and relevant presence in sustainability and food industry conversations.
• Test, measure, and iterate.
• Work with Sales and Product Marketing to translate market engagement into pipeline through enablement materials, training, pitch development, and clear ROI narratives.
• Identify signals across our user base that indicate readiness for deeper partnership and build conversion campaigns accordingly.

Product Manager – Growth

Growth Marketing Manager