HowGood

Growth Marketing

• Define and sharpen how HowGood's Reduction Network is understood in the market
• Develop messaging that responds directly to the challenges and opportunities being faced in the global F&B ecosystem
• Partner with Product Marketing and Communications to keep Reduction Network messaging consistent across all channels
• Produce thought leadership that advances real industry conversations, including white papers, webinars, and event programming that shape how the industry is thinking about sustainability
• Maintain a high editorial bar. Substance over volume.
• Develop and execute campaigns that grow awareness and engagement among target segments. This includes execution via digital channels, events, webinars, and HowGood’s software platform.
• Own social media strategy for this category, building HowGood's voice as a credible and relevant presence in sustainability and food industry conversations.
• Test, measure, and iterate.
• Work with Sales and Product Marketing to translate market engagement into pipeline through enablement materials, training, pitch development, and clear ROI narratives.
• Identify signals across our user base that indicate readiness for deeper partnership and build conversion campaigns accordingly.

Growth Marketing Manager

Sales

• Drive growth of Latis, our sustainability intelligence platform.
• Focus on identifying and signing new clients to the Latis platform.
• Collaborate with internal teams to deliver high-quality solutions.
• Participate in strategy discussions to improve the HowGood platform.

Growth Marketing Manager

Sales Director