Growth Marketing Manager

HowGood

Growth Marketing Manager developing and executing strategies for HowGood's Reduction Network. Collaborating with teams to advance sustainability efforts in food and beverage industries.

Posted 5/29/2026full-timeRemote • New York • 🇺🇸 United StatesMid-LevelSenior💰 $100,000 - $125,000 per yearWebsite

About the role

Key responsibilities & impact

Define and sharpen how HowGood's Reduction Network is understood in the market
Develop messaging that responds directly to the challenges and opportunities being faced in the global F&B ecosystem
Partner with Product Marketing and Communications to keep Reduction Network messaging consistent across all channels
Produce thought leadership that advances real industry conversations, including white papers, webinars, and event programming that shape how the industry is thinking about sustainability
Maintain a high editorial bar. Substance over volume.
Develop and execute campaigns that grow awareness and engagement among target segments. This includes execution via digital channels, events, webinars, and HowGood’s software platform.
Own social media strategy for this category, building HowGood's voice as a credible and relevant presence in sustainability and food industry conversations.
Test, measure, and iterate.
Work with Sales and Product Marketing to translate market engagement into pipeline through enablement materials, training, pitch development, and clear ROI narratives.
Identify signals across our user base that indicate readiness for deeper partnership and build conversion campaigns accordingly.

Requirements

What you’ll need

4–6 years in marketing with meaningful experience in positioning, content strategy, or GTM — ideally in B2B SaaS, sustainability, or food and agriculture.
A portfolio demonstrating both creative range and measurable impact.
Experience running multichannel campaigns with clear performance tracking.
Experience with Product-Led Sales motions a strong plus
Familiarity with F&B industry, sustainability reporting, or climate tech is a strong plus.

Benefits

Comp & perks

Competitive benefits package available

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content strategycampaign executionperformance trackingthought leadershipdigital marketingsocial media strategyB2B marketingGTM (Go-To-Market)Product-Led Salessustainability reporting

Soft Skills

communicationcollaborationcreativityanalytical thinkingstrategic thinkingeditorial judgmentadaptabilityproject managementengagementleadership