Hourglass Cosmetics

Senior Manager, Product Marketing

Hourglass Cosmetics

full-time

Posted on:

Location Type: Hybrid

Location: West Hollywood • California • United States

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Salary

💰 $95,000 - $100,000 per year

Job Level

Senior

About the role

  • Support the end-to-end product roadmap—including new launches, regional exclusives, and sampling programs—ensuring all initiatives align with overall brand strategy.
  • Lead the product strategy timeline and workflow, driving weekly cross functional Product Marketing meetings with Product Development and Packaging.
  • Stay ahead of market trends and category innovations, bringing forward insights that shape the innovation pipeline and long-term product vision.
  • Analyze product and category performance against goals using POS and NPD/Circana data; develop tracking tools and dashboards to identify white space opportunities and optimize the existing portfolio.
  • Oversee product testing needs from concept through naming and claims development in partnership with Product Development.
  • Lead the Claims Review Process as the primary Product Marketing liaison with Unilever Regulatory & Claims, managing all testing requirements from concept to final approval.
  • Support the Sr. Director in overseeing the clinical and consumer claims budget across all categories each season, ensuring spend aligns with product viability requirements and overall approval criteria.
  • Serve as a key strategic partner to Product Development, with a focus on Core Franchises, brand purpose, and new product development.
  • Facilitate category review sessions and guide Product Brief development to ensure alignment of product strategy across all categories.
  • Oversee the development and delivery of new product launch concepts to senior leadership in partnership with Product Development.
  • Conduct competitive pricing analyses and synthesize insights from Ecommerce, International, Retail, and Sales to support global pricing strategy.
  • Support the creation and rollout of seasonal color story concepts and HG.com exclusives to ensure cohesive, on-brand storytelling.
  • Drive insight led brainstorms with Brand Marketing to fuel ideation for new launches and core franchise growth.
  • Partner with the Copy team to develop all product related communication, including product stories, naming architecture, packaging copy, benefits, and claims.
  • Manage the creation and distribution of MPF documents to align 360 go to market teams on key product messaging.
  • Track and evaluate product launches and overall portfolio performance, identifying learnings to inform future strategy.
  • Act as a key marketing partner to International, Sales, and Visual Merchandising on assortment planning, ensuring global alignment while supporting regional needs.
  • Oversee creation of Launch Bulletins, press sample allocations, and distribution lists.
  • Support development of retailers and B2B marketing presentations and collateral.
  • Assist Product Development with consumer surveys, interviews, and testing protocols to inform category strategy, uncover performance insights, and strengthen product positioning.

Requirements

  • Minimum 5 years of experience in product marketing within the beauty industry; luxury experience strongly preferred
  • Bachelor’s degree in Marketing or a related field
  • Deep passion for product, especially within cosmetics and skincare
  • Exceptional communication skills; a natural collaborator, relationship builder, and highly organized team player
  • Demonstrated success leading cross functional teams and managing complex workflows
  • Strong analytical mindset with experience tracking performance, interpreting data, and generating actionable insights
  • Highly adaptable, resourceful, and forward thinking, with the ability to navigate a fast paced environment
  • Global perspective with experience supporting international markets or global product strategies
  • Experience in innovative, fast paced startups or indie beauty brands is a plus
  • Must be able to work from Corporate Office at least 60% of the time
Benefits
  • medical insurance
  • dental insurance
  • vision insurance
  • life insurance
  • accident insurance
  • critical illness insurance
  • disability insurance
  • retirement savings plans and company match
  • paid family leave
  • education-related programs
  • paid holidays
  • discretionary vacation time
  • more
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingdata analysisperformance trackingproduct testingclaims developmentcompetitive pricing analysisproduct launchcategory strategyconsumer surveysEcommerce insights
Soft Skills
communication skillscollaborationrelationship buildingorganizational skillsteam playeranalytical mindsetadaptabilityresourcefulnessforward thinkingleadership
Certifications
Bachelor’s degree in Marketingrelated field degree