Horizontal Digital

Content Writer

• Write clear, compelling copy for websites, journeys, campaigns and experiences across B2C and B2B sectors.
• Adapt tone and messaging to suit different industries (e.g. finance, travel, retail) and sensitivities (e.g. regulated content).
• Craft copy for CTAs, headlines, page narratives, microcopy, error states and everything in between.
• Write for different funnel stages, from awareness to action to retention, across omni-channel experiences.
• Interpret content strategy, brand guidelines and audience insights into distinctive, effective voice and messaging frameworks.
• Contribute to content models and templates that support component-based publishing in CMS platforms.
• Translate structured content fields into natural, persuasive copy, fit for both machine and human readability.
• Write with an understanding of modular content models, structured data and tagging for reuse and personalisation.
• Align content to Sitecore and Content Hub capabilities (e.g. components, assets, content types).
• Contribute to content migration, QA and authoring for digital builds.
• Craft content optimised for search, considering keyword strategy, E-E-A-T principles, and natural language search.
• Help write metadata, structured snippets and SEO-aligned headlines and intros.
• Consider voice search, generative search and AI-powered content discovery.
• Work in lockstep with UX, Strategy, Tech and Design teams to deliver joined-up experiences.
• Participate in user journey mapping and content planning sessions.
• Collaborate with translation and localisation teams to support multilingual delivery.

Content Writer – 3 Month Contract

Content Manager

• Shape and lead enterprise-wide content strategies that support business goals and user needs
• Build governance frameworks to ensure quality, consistency, and accountability
• Define KPIs to measure performance and drive continuous improvement
• Champion innovation in how content is created, managed, and delivered
• Lead workshops and discovery sessions with clients to help identify and define content needs, priorities, and roles
• Embed SEO thinking into content strategy - aligning structure, metadata, and messaging with search intent and discoverability goals
• Help clients navigate the shift to composable and headless content architecture
• Design workflows that make content easier to create, approve, and publish
• Set up rights and permission structures that support secure collaboration
• Develop strategies for publishing content across global platforms and channels
• Establish content lifecycle practices—from creation to archival
• Map current vs future-state content operations and help shape practical roadmaps for change
• Create scalable taxonomy structures aligned with business and customer needs
• Build metadata frameworks that power discovery and personalisation
• Define best practices for how content is stored, organised, and managed
• Support localisation through smart multi-language architecture
• Work closely with UX to ensure IA reflects real-world user journeys, not internal silos
• Use semantic modelling approaches to support more intelligent content orchestration and connected experiences
• Build structured, reusable content models that support omnichannel delivery
• Leverage modular components to reduce duplication and speed up publishing
• Design schemas that enable dynamic, personalised experiences
• Make authoring easier while optimising delivery performance
• Help shape our internal approach to structured content - including how we use Sitecore, Salesforce, and connected platforms
• Contribute to developing internal documentation and reusable content models that help our teams work more efficiently across projects
• Help our clients understand the practical realities, opportunities, and limitations of gen AI in content work
• Design thoughtful, human-aware strategies for using AI in content creation
• Create hybrid workflows that blend human creativity with machine efficiency
• Define quality, consistency, and ethical guardrails for AI content
• Build systems that allow AI to work within your content structures
• Train content authors and stakeholders on strategy, tools, and best practices
• Create documentation and guides that make content governance simple
• Work together with developers, UX teams, and marketers to bring experiences to life
• Stay ahead of industry trends and share new thinking across the team

Content Strategist – 3 Month Contract

Project Manager

• Independently lead one large, complex project in a full-time capacity or multiple mid-size complex projects simultaneously comprised of cross-functional Horizontal team members.
• Consult on delivery strategies to ensure success, including frameworks, tools, processes, etc. Drive agile and product delivery methods wherever possible.
• Create and manage detailed project plans based on the delivery methodology/framework chosen, project scope, constraints, risks, and dependencies.
• Proactively manage your project budgets to ensure the work we’re planning to deliver can be accomplished within the approved budget.
• Proactively identify project risks and build mitigation plans in an ongoing RAID log.
• Be the primary point of contact for clients in delivery to not only deliver consistent status, communicate risks, and manage deliverables – but also to build strong client relationships and be seen as a delivery leader and consultant.
• Fully understand the scope of work being delivered and consult with the team and client to manage to it consistently.
• Hold expert-level knowledge of standard PM tools, including Smartsheet and Atlassian suite (Jira; Confluence).
• Lead a team of globally distributed cross-functional Horizontal designers, strategists, technologists, etc. to understand client objectives and successfully deliver solutions that achieve them.
• Actively participate in initiatives that uplevel and mature the Horizontal Delivery team.
• Mentor junior program managers and team members, fostering a culture of continuous learning and development.

Senior Project Manager

Director

• Independently manage and grow practice revenue with specific Horizontal partners.
• Work with the Head of Growth to develop and execute strategic alliance plans aligning with current market needs and the future growth of Horizontal Digital.
• Support the strategic objectives and interests of Horizontal and multiple partners to further these objectives through partnership.
• Demonstrate knowledge of partner’s strategy, go-to-market (GTM) propositions, markets, business challenges and customer opportunities.
• Leverage and grow an existing network of partner contacts to amplify Horizontal’s capabilities, securing, coordinating and attending meetings with executives, key leaders, sellers and other resources within Horizontal’s partner ecosystem.
• Develop and maintain broad and deep external relations with partner managers, partner marketing managers, and sales team members.
• Manage tracking of and reporting on the metrics on which our alliance is measured, including opportunities & associated ACV; projects & CSAT; and team certifications
• Play an influential leading role in business development activities with Horizontal’s partners, including but not limited to identifying joint rights to within sales pursuits, collaborating in joint marketing initiatives, uncovering new opportunities and ensuring that Horizontal’s brand positioning with the partner is strong
• Serve as a partner advocate inside the partners to generate leads from partner sales reps
• Identify new partnership opportunities that have high potential to drive new leads to Horizontal.

Director of Alliances

Engineer

• Analyze error logs and review inherited code to determine the root cause of issues reported by the client.
• Utilize systems like Jira Service Desk and Microsoft Teams to communicate directly with clients or team members regarding findings and recommendations.
• Work directly with the client on system enhancements and bug fixes on a per-ticket basis.
• Educate yourself on a variety of different clients, their industries, and their codebases to offer solutions in the moment and forward-thinking recommendations.
• Learn and develop your experience with tools, technologies, and platforms like Sitecore, Coveo, Solr, Contenful, Order Cloud, Azure Cloud, AWS, JSS, and a variety of custom solutions.
• Participate in a weekly on-call rotation with all other team members.

DX Engineer

Client Partner

• Directly lead and manage a portfolio of multiple accounts, typically $5-10M
• Build advisory relationships that result in business impact and revenue growth:
• Ability to understand our client’s business challenges and guide them to appropriately using the Horizontal methodology and solutions to drive business impact.
• Ability to network within a client organization; create, own and expand the senior and executive relationships within a clients’ organization.
• Ability to conduct and create opportunities for advisory conversations through the power of industry thought leadership, application of relevant case studies and best practices, and compelling business insights.
• Own the 360-degree view of our clients (their organization, remit, reporting structure, goals, and financing).
• Lead client mapping activities — ensuring client relationships are nurtured with the ideal personnel from Horizontal.
• Foster internal curiosity with our clients’ business, experience, technology and brand goals amongst the Horizontal team.
• Lead the successful onboarding of Horizontal to client and client to Horizontal, including project kickoff and a seamless transition to delivery leadership.
• Leverage your industry expertise to guide clients through the myriad of solutions and opportunities to ensure clients have the opportunity to make confident, informed decisions.
• Oversee customer satisfaction measurement for your portfolio of accounts and guide teams through improvement strategies when applicable.
• Partial billability (25-50%) when doing hands on strategy or delivery work.
• Drive organic growth and ensure account-level profitability:
• Ability to author and execute a strategic plan for each of your accounts, articulating, pursuing and landing opportunities to expand Horizontal’s footprint within the client organization.
• Ability to build stewardship with clients, acting as their strategic consultant, solidifying relationships and ensuring profitable YoY growth.
• Manage revenue closely, ensure all opportunities are accurately reflected and forecasted, and uphold annual commitments.
• Lead scope definition across multiple complex client accounts – including shaping ambiguous asks into proposals and contracts, including defendable statements of work, but with a focus on achieving mutually beneficial outcomes for client and consultancy.
• Maintain a thorough understanding of the Horizontal service offerings and partnerships to enable cross selling across capabilities and solutions — creating sustainable and diverse portfolios.
• Form strong partnerships with internal Horizontal capability teams:
• Inspire and support delivery excellence while representing the client voice to ensure we are meeting client expectations and driving outcomes.
• Partner on new business efforts in order to bring your industry expertise to set up new engagements for success.
• Partner with delivery and operations to ensure forecasts are clean and accurate.
• Produce case studies with capabilities teams to highlight business value delivered to our clients.

Content Writer – 3 Month Contract

Content Strategist – 3 Month Contract

Senior Project Manager

Director of Alliances

DX Engineer

Senior Client Partner