Honest Market Brasil

Marketing

• Act as the point of contact between the Marketing team and franchisees, ensuring clear communication, alignment and ongoing support.
• Organize, coordinate and oversee corporate events, trainings, workshops and franchisee meetings.
• Develop and implement internal and external campaigns focused on the point of sale (POS), ensuring standardization and efficiency in communication.
• Produce and distribute marketing materials for units (kits, POP displays, manuals, notices).
• Monitor the promotional calendar and ensure all units receive guidance and assets in advance.
• Manage marketing-related requests from franchisees, ensuring prompt responses and appropriate prioritization.
• Assist in campaign performance analysis and in preparing reports to support decision-making.
• Support the Marketing team in operational, logistical and communication activities when needed.

Mid-level Marketing Analyst – Retention & Experience

• Plan, execute and optimize paid traffic campaigns (Meta Ads, Google Ads, YouTube Ads, etc.) with a focus on acquisition.
• Develop and implement audience nurturing and education strategies (funnels, content, sequences).
• Build and optimize franchise offering funnels, ensuring lead quality and volume predictability.
• Create and monitor acquisition KPIs, ensuring positive ROI and sustainable growth.
• Conduct A/B tests, behavioral analyses and audience studies to improve campaign conversion.
• Collaborate with Branding and Sales to align the lead journey.
• Prospect, map and design point-of-sale (POS) capture strategies to support network expansion.
• Lead external partners (freelancers, agencies, vendors) and ensure high-quality technical delivery.
• Monitor market trends and apply continuous improvements to performance strategies.

Senior Marketing Analyst – Acquisition

Account Manager

• Conduct scheduled visits set up by the SDR and through your own prospecting;
• Assess the viability of visited opportunities, considering both the region and the installation site;
• Request preparation of the architectural project;
• Send proposals to clients;
• Request contracts from the legal department;
• Follow up on post-sale activities together with the implementation department.

Mid-level Marketing Analyst – Retention & Experience

Senior Marketing Analyst – Acquisition

Partnerships Hunter