Hometap

Affiliate Manager

• Source and evaluate new affiliate partners and marketplaces, identifying high-value opportunities for growth
• Own outreach efforts — from initial contact to conducting discovery calls and partnership discussions
• Manage the full onboarding process, ensuring partners are set up in our CRM with accurate records
• Collect and confirm campaign details (offers, payouts, tracking links, creative) to ensure a seamless launch
• Build strong relationships early on by providing partners with the tools and resources needed for them to be successful
• Build trusted relationships with affiliates by providing high-impact creative and strategic support
• Oversee an affiliate agency to source, manage and optimize new partner opportunities, ensuring alignment with growth goals and strategy
• Track and optimize partner performance, identifying opportunities for improvement and scale
• Keep our partner CRM sharp and up to date with clean, actionable data
• Support creative testing and provide strategic feedback to boost campaign performance
• Showcase Hometap’s thought leadership by activating educational content across partner platforms
• Collaborate with internal and external engineering teams to bring Hometap into partner experiences
• Partner with Sales to launch new sales motions that fuel channel growth
• Ensure all campaigns are brand-aligned and meet compliance requirements
• Own reporting to track affiliate performance, weekly lead volume, and return on investment
• Analyze data to uncover trends, insights, and opportunities for scaling
• Present clear, actionable summaries to stakeholders across Marketing

Senior Analyst, Affiliate Marketing

Growth Marketing

• Grow qualified traffic and leads from organic search channels
• Audit and optimize site architecture, metadata, and internal linking in partnership with the Sr. Content Manager—balancing keyword strategy with strong brand storytelling
• Collaborate with the Brand Marketing team to shape keyword and content strategy
• Launch SEO-driven content experiments (pillar pages, long-tail topics, topic clusters)
• Analyze and strengthen organic conversion paths across the funnel
• Increase Hometap’s visibility and credibility within answers generated by leading AI models
• Identify high-value prompts, topics, and question categories where Hometap should appear
• Optimize content structure for large language model ingestion (entities, citations, clarity, factual framing)
• Publish authoritative, well-structured content that models can easily interpret and reference
• Build a monitoring framework to track when and where Hometap is surfaced in generative outputs
• Improve site performance and conversion throughout the funnel
• Partner with the Growth Product Manager to develop and manage a structured experimentation roadmap with clear hypotheses and success metrics
• Run A/B and multivariate tests on headlines, messaging, layouts, CTAs and form flows
• Launch and optimize interactive tools such as calculators, quizzes, and widgets to drive engagement and lead quality
• Collaborate with Lifecycle Marketing to strengthen post-conversion flows and onboarding journeys

Manager, Organic Growth

Financial Planning and Analysis

• Conduct analysis of financial products, including but not limited to asset modeling, portfolio performance modeling, business case modeling, and scenario analysis
• Develop subject matter expertise on Hometap's financial products, including how they work and fit into the competitive landscape
• Research and develop potential new products and product changes, from hypothesis testing to supporting initial launch plans
• Contribute to pricing, structuring and feature decisions that optimize and evolve financial products
• Develop and maintain processes to continuously track, document, and synthesize information on relevant market trends
• Vet and prioritize opportunities for inclusion in the financial product roadmap, working closely with Finance, Data Science, Marketing, and Capital to create a compelling, data-driven rationale for each one
• Support creation of investor GTM narrative, including rationale supporting the product’s pricing, structure, assumptions, and methodologies
• Develop expertise on methodologies and solutions that influence the success of our financial products (e.g., valuation, property type policy)
• Be accountable for product competitiveness for target homeowners and investors
• Lead by example and embody Hometap’s values

Financial Products Manager

Product Manager

• Act as the product owner for the homeowner- and staff-facing experience and workflows required to apply for and originate licensed financial products
• Leverage qualitative and quantitative homeowner research to uncover pain points and areas of opportunity
• Collaborate with Engineering and Design to conceptualize and deliver new features for applying homeowners
• Collaborate with Legal and Compliance to translate legal and regulatory requirements into operational workflows
• Iterate on our homeowner experience, with an eye towards customer satisfaction and compliance
• Ensure compliance with Fair Lending laws, including ECOA and FHA, enable partnerships and data transfers using MISMO standards
• Test and scale incrementally with data analysis, A/B testing, phased rollouts, and user research
• Build and maintain dashboards to track KPIs, analyze user behavior, and surface actionable insights regularly
• Communicate insights and recommendations to key stakeholders across the organization, including senior leadership

Senior Product Manager

Controller

• Lead and grow the Accounting team, fostering engagement, ownership, and professional development
• Manage all accounting operations for the Hometap operating company, including month-end close, journal entries, consolidations, and financial statement preparation
• Oversee fund accounting activities, including financial reporting, wire releases, and coordination with external fund administrators
• Own tax compliance and planning, including oversight of federal, state, and local filings, quarterly estimates, and coordination with external advisors
• Manage treasury operations, including cash management and bank account oversight, ensuring adequate liquidity and controls
• Lead the annual audit process across corporate and fund entities, working closely with external auditors to ensure timely, accurate completion
• Drive process improvements and systems enhancements to increase efficiency, scalability, and internal controls across all finance operations
• Prepare and present financial analysis, management reporting, and MD&A for internal and external stakeholders
• Ensure compliance with accounting standards and regulatory requirements; draft and maintain internal accounting policies
• Support corporate transactions, including capital raises, due diligence efforts, and M&A integrations
• Partner cross-functionally with internal stakeholders and serve as a point of contact for equity and debt capital partners.

Customer Support

• Serve as the first point of contact for homeowners by answering inbound line calls, addressing inquiries, providing information, and offering support
• Respond promptly and professionally to homeowner emails, ensuring clear communication and resolution of queries
• Engage with homeowners through our online chat platform on Hometap.com, offering real-time assistance and fostering positive interactions
• Collaborate with a small team to review questions, improve functional knowledge, and iterate on processes
• Work closely with Hometap’s sales team, your direct manager, and Director of Sales to execute on and improve responses, processes, and conversion rates
• Proficiently handle and de-escalate challenging situations, transforming potential issues into opportunities for enhanced customer satisfaction
• Methodically document and track escalated cases, collaborating with cross-functional teams to resolve complex homeowner concerns
• Act as liaison between Sales and Marketing to communicate homeowner concerns and points of friction
• Work collaboratively with the sales training & marketing teams to continuously enhance the homeowner experience

Homeowner Support Specialist

Sales

• Lead onboarding for new Investment Managers and sales team members
• Serve as a go-to expert on our sales methodology
• Maintain and enhance resources in the Guru knowledge base and our LMS
• Provide consistent, data-driven coaching and feedback
• Partner with sales managers to identify early performance challenges
• Deliver clear, empathetic, and motivating feedback
• Provide structured reporting and insights on performance trends
• Foster a culture of learning and excellence
• Track and report on enablement KPIs

Sales Performance Coach

Full-stack Engineer

• Design, build, and test software — primarily using Python and JavaScript/TypeScript — with a focus on clean, maintainable architecture
• Collaborate closely with engineers, product managers, QA, and stakeholders to shape requirements and deliver impactful features using Agile practices.
• Integrate with a wide range of systems, including Digifi.io, Salesforce, AVM providers, credit bureaus, Segment, and Camunda
• Maintain a high bar for code quality through peer reviews, testing, and clear documentation
• Take ownership of critical features and contribute to technical planning, ensuring solutions are thoughtful, scalable, and aligned with business goals
• Provide feedback to teammates and Technical Product Organization leaders on processes and projects