Director of Marketing Technology

Hometap

Director of Marketing Technology at Hometap overseeing AI integration and marketing tech stack. Collaborating across teams to streamline processes and enhance marketing strategies.

Posted 5/28/2026full-timeRemote • 🇺🇸 United StatesLead💰 $160,000 - $175,000 per yearWebsite

About the role

Key responsibilities & impact

Provide strategic direction for the full martech stack (e.g., Ortto, Sprout Social, VWO, TUNE/Impact, Canto, Formstack), ensuring platforms are fully utilized and delivering measurable value
Partner across the marketing and growth teams to understand the team’s needs, evaluate and recommend tools, supporting implementation and onboarding, while designing the stack for scalability
Ensure marketing technology integrates seamlessly with core company systems (e.g., Segment, Salesforce) to support a seamless homeowner journey, enable existing workflows, and provide consistent, reliable reporting
Maintain vendor relationships with a focus on performance and fit rather than contract administration
Serve as the internal expert on platform capabilities, helping marketing and growth teams get the most out of the tools they have
Own marketing's data governance framework: event tracking accuracy, data dictionary, schema management, and BI dashboards
Provide oversight of reporting and attribution, ensuring dashboards and campaign insights are accurate, consistent, and actionable
Partner with Growth Marketing to evaluate and integrate external data vendors and platforms — as well as internal data sources — to support predictive modeling and incrementality analysis
Own the strategy for third-party data integration, including DSP audience data used for both prospecting and lifecycle marketing, ensuring signals flow cleanly into the right platforms and can be activated across channels
Manage data ingestion partnerships with agency partners, establishing clear standards for data sharing, quality, and governance
Ensure marketing has the data infrastructure and inputs needed to support Marketing Mix Modeling (MMM), working cross-functionally to maintain the completeness and consistency of spend, conversion, and channel data
Surface insights and trends that inform campaign optimization and strategic decision-making across marketing and growth
Evaluate, piloting, and scaling AI-powered tools that improve how teams create, target, measure, and optimize
Design and implement AI-powered workflows and automations that remove friction, improve speed, and elevate output quality across marketing and growth functions
Drive adoption of AI tools across the marketing and growth teams — serving as an educator, champion, and hands-on practitioner who helps teams build fluency with AI in their day-to-day work
Stay ahead of the AI landscape, identifying emerging capabilities and translating them into practical opportunities for the business

Requirements

What you’ll need

7+ years of experience in Marketing Technology, Marketing Operations, or a related technical marketing function
Deep knowledge of marketing technology ecosystems, data integrations, and analytics frameworks
Hands-on experience building with or deploying AI tools — whether for content generation, workflow automation, personalization, analytics, or other marketing applications
Strong understanding of data governance, event tracking, and BI tooling in a marketing context
Proven ability to drive technology adoption and build technical fluency across non-technical teams
A proactive, solution-oriented approach — you diagnose problems clearly, propose concrete solutions, and execute with follow-through
Experience working in high-growth or early-stage environments; Experience in consumer marketing and/or regulated industries would be a plus.

Benefits

Comp & perks

competitive compensation
healthcare coverage
generous PTO
meaningful equity package
strong culture with plenty of opportunities for team-building and camaraderie

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing technologydata governanceevent trackingBI dashboardsdata integrationpredictive modelingMarketing Mix ModelingAI toolsworkflow automationanalytics frameworks

Soft Skills

proactivesolution-orientedproblem diagnosistechnology adoptiontechnical fluencycollaborationstrategic decision-makingeducatorchampionhands-on practitioner