Homera

Ecommerce

• Own and operate the Shopify storefront end-to-end
• Manage complex catalogs (multi-SKU, bundles, subscriptions via Recharge)
• Oversee integrations across apps, analytics, fulfillment, and tax systems
• Own core ecommerce KPIs: revenue, conversion rate, AOV, CAC, retention, and checkout completion
• Drive measurable improvements through CRO, landing page optimization, and A/B testing
• Partner with paid media teams in driving traffic to Shopify
• Optimize storefront and landing pages to improve paid performance and reduce CAC
• Collaborate on lifecycle marketing (abandoned cart, upsells, subscription retention, product launches)
• Ensure ecommerce infrastructure supports promotional campaigns and scaling traffic
• Oversee Amazon channel performance (required)
• Support expansion into additional marketplaces
• Ensure operational consistency and profitability across all ecommerce channels
• Directly manage Shopify development resources and coordinate with design and marketing
• Coach and develop team members while raising standards of execution
• Build structure, accountability, and scalable processes
• Grow and lead the ecommerce team as revenue scales
• Lead the launch of our full non-Rx ecommerce experience (supplements & skincare)
• Expand product offerings and build scalable systems for growth

Product Manager – eCommerce, Shopify

Artificial Intelligence

• Research and test the latest AI models and tools for video generation
• Generate video ads and promotional content using AI tools and resources
• Edit and combine AI-generated and traditional video, audio, text, and animations into production-ready content
• Manage the end-to-end AI video creation process across multiple brands
• Build and refine repeatable workflows for efficient AI-driven production

AI Video Prompter, Editor

• Own the Shopify store end to end, including:
• - Product setup (multiple SKUs, bundles, subscriptions)
• - Pricing, promotions, and product lifecycle management
• - App ecosystem (subscriptions, reviews, analytics, fulfillment, tax tools)
• - Ensure site stability, performance, and conversion optimization
• - Manage storefront updates, launches, and ongoing improvements
• - Own ecommerce performance metrics, including conversion rate, AOV, retention, and revenue growth
• Lead the creation and maintenance of product pages for supplements and skincare
• Own SKU strategy, bundles, upsells, cross-sells, and subscription logic
• Partner with marketing and operations on launches, promotions, and experiments
• Maintain clean product data, taxonomy, and reporting
• Oversee Shopify sales tax setup and compliance
• Partner with finance and legal to ensure ecommerce compliance
• Ensure operational readiness across regions, SKUs, and fulfillment flows
• Act as the bridge between marketing, operations, product, and leadership
• Translate business goals into clear ecommerce execution
• Collaborate on funnel optimization, promotions, and lifecycle strategy
• Support planning for future hires and team expansion
• Use data to identify opportunities for conversion, retention, and growth
• Help shape ecommerce and product strategy alongside leadership
• Bring best practices from high-growth ecommerce environments
• Prepare the foundation for scaling product lines and team structure
• Build, lead, and scale the ecommerce team over time as sales grow
• Coach, mentor, and develop team members by setting clear expectations, providing feedback, and raising the bar on execution quality

• Build, customize, and maintain Shopify themes using Liquid, HTML, CSS, and JavaScript
• Implement new features, page templates, and UI components across the storefront
• Customize product pages, collections, bundles, and subscription flows
• Ensure clean, scalable, and well-documented front-end code
• Optimize site speed, responsiveness, and performance across devices
• Ensure strong accessibility and cross-browser compatibility
• Support CRO initiatives, A/B testing, and iteration based on performance data
• Troubleshoot and resolve front-end issues quickly and reliably
• Work closely with product, ecommerce, design, and marketing teams
• Translate Figma designs and requirements into high-quality Shopify implementations
• Partner with leadership and other engineers on architecture, best practices, and reviews
• Support launches, promotions, and ongoing storefront updates
• Implement and customize Shopify apps (subscriptions, reviews, upsells, analytics)
• Support integrations with third-party tools and services as needed
• Ensure front-end compatibility with Shopify updates and app changes

Senior Shopify Front-End Developer

Marketing

• Plan and execute cross-channel marketing initiatives in alignment with evolving priorities
• Own marketing calendars, timelines, and documentation to ensure visibility and accountability
• Coordinate work with external vendors, freelancers, and partners
• Manage campaign launches, updates, and executional follow-through
• Plan and execute lifecycle campaigns across email and SMS, supporting key stages of the customer journey from onboarding through engagement and retention
• Build, manage, and update core lifecycle flows
• Partner with leadership to align lifecycle initiatives with business priorities
• Plan and manage creative production for paid channels (Meta, Google, etc.)
• Develop creative briefs, messaging direction, and testing approaches
• Coordinate asset creation, feedback, and iteration with designers and external partners
• Ensure paid creative and messaging are aligned with landing page, onboarding, and lifecycle experiences
• Plan, produce, and distribute educational content across marketing channels
• Ensure educational content supports conversion, onboarding, and retention goals
• Own social media planning and execution across priority platforms
• Develop content calendars and oversee posting and engagement
• Ensure social content aligns with brand, education, and growth objectives

Product Manager – eCommerce, Shopify

AI Video Prompter, Editor

Product Manager – eCommerce, Shopify

Senior Shopify Front-End Developer

Marketing Manager