Marketing Manager

Homera

Marketing Manager coordinating cross-channel marketing initiatives for Homera Health. Focus on lifecycle marketing, content production, and paid media creative management.

Posted 6/27/2026full-timeRemote • 🇨🇦 CanadaMid-LevelSeniorWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

campaign executionlifecycle marketingconversion rate optimizationcontent productionsocial media managementperformance marketingcreative testingproject managementemail marketingSMS marketing

Soft Skills

organizationcommunicationprioritizationcollaborationadaptabilitycreativityleadershipaccountabilityproblem-solvingtime management

Tools & Technologies

MetaGoogle Adsemail/SMS platformssocial scheduling toolscontent calendarslanding page toolsproject management softwareanalytics toolsdesign softwarewebsite management systems

Industry Keywords

healthwellnessregulated consumer brandscross-channel marketingcustomer journeycreative productioneducational contentperformance resultscampaign goalsengagement

About the role

Key responsibilities & impact

Plan and execute cross-channel marketing initiatives in alignment with evolving priorities
Own marketing calendars, timelines, and documentation to ensure visibility and accountability
Coordinate work with external vendors, freelancers, and partners
Manage campaign launches, updates, and executional follow-through
Support day-to-day marketing operations and project management across initiatives
Plan and execute lifecycle campaigns across email and SMS, supporting key stages of the customer journey from onboarding through engagement and retention
Build, manage, and update core lifecycle flows
Partner with leadership to align lifecycle initiatives with business priorities
Plan and manage creative production for paid channels (Meta, Google, etc.)
Develop creative briefs, messaging direction, and testing approaches
Coordinate asset creation, feedback, and iteration with designers and external partners
Ensure paid creative and messaging are aligned with landing page, onboarding, and lifecycle experiences
Coordinate and manage website updates and landing page projects
Work with designers, developers, and stakeholders to ensure projects are delivered on time
Ensure landing pages align with campaign goals, messaging, and conversion objectives
Support ongoing optimization and testing efforts to improve performance
Plan, produce, and distribute educational content across marketing channels
Ensure educational content supports conversion, onboarding, and retention goals
Own social media planning and execution across priority platforms
Develop content calendars and oversee posting and engagement
Ensure social content aligns with brand, education, and growth objectives

Requirements

What you’ll need

3–7 years of hands-on marketing experience in early-stage or fast-moving environments, with direct ownership of campaign execution
Experience managing one or more of the following areas: content production, social media, paid social, lifecycle marketing (LCM), conversion rate optimization (CRO), or related marketing functions
Exposure to performance marketing creative testing and iteration
Demonstrated ability to plan and run campaigns end to end across multiple channels without heavy oversight
Practical experience coordinating creative, content, lifecycle, and/or web projects simultaneously
Comfortable using performance results to prioritize work and make improvements
Proven ability to stay organized, manage competing priorities, and deliver consistently in ambiguous environments
Clear communicator who can work effectively with leadership and external partners
Nice to Have
Experience in health, wellness, or regulated consumer brands
Familiarity with email/SMS platforms and social scheduling tools

Benefits

Comp & perks

Flexible working hours
Work wherever you choose.
Fun and casual work environment.
We are a diverse, global team!