Homebase (YC W21)

Senior Organic Growth Manager

Homebase (YC W21)

full-time

Posted on:

Location Type: Hybrid

Location: Toronto • Canada

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Salary

💰 CA$143,000 - CA$167,000 per year

Job Level

Senior

About the role

  • Own Homebase's organic growth strategy across site performance, on-page SEO, Reddit community building, offsite links, citations and sentiment, partner co-marketing, and organic mobile
  • Drive industry-leading site performance, working collaboratively with our web team and technical SEO consultant
  • Own strategy and execution of key on-page SEO projects like programmatic SEO hubs, SEO product & features pages, and SEO tools
  • Run consistent SEO tests across our site, including H2 tweaks, structural changes, schema improvements, FAQ strategy, and title tweaks
  • Build our Reddit community strategy from the ground up
  • Oversee our white hat backlinking program, citation development program, and LLM sentiment management program
  • Create valuable relationships with partners (Clover, Shopify, Square, etc.) to acquire backlinks and co-marketing opportunities
  • Own our mobile sign-up performance, working with our organic mobile agency
  • Hit the Homebase purple standard by building and implementing AI flows
  • Monitor key reports in Google Search Console, Amplitude, Looker, and Profound

Requirements

  • 7-9+ years of hands-on experience in organic growth, generalist marketing, inbound marketing, SEO content, SEO, or growth marketing roles in B2B SaaS
  • Strong track record of driving measurable impact at every stage of the organic funnel
  • Think about organic growth like a marketer first, and a traditional SEO second
  • Experience building community-based marketing strategies (Reddit, forums, email nurture, social media)
  • Experience managing white hat backlinking programs, and developing partner relationships that turn into co-marketing wins
  • Strong track record of managing external partners and driving projects forward while partnering with internal teams
  • Experience building AI workflows, or you’re hungry for it
  • Proficient with analytics tools (Google Analytics, Search Console, Ahrefs, Looker, Amplitude)
Benefits
  • Stock options + TFSA/RRSP with 4% company match
  • Comprehensive medical, dental, and vision for you and your dependents
  • Flex time off + company holidays + designated focus periods
  • Maternity/Parental Leave EI top-up support offered (after 6 months of service)
  • Work From Anywhere Month + meeting-free weeks yearly
  • Life insurance + short/long-term disability coverage
  • Meals provided, team offsites, and Customer Days

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
on-page SEOprogrammatic SEObacklinkingcommunity-based marketingAI workflowsSEO contentgrowth marketinginbound marketingsite performanceSEO tools
Soft skills
relationship buildingcollaborationproject managementstrategic thinkingimpact measurementcommunity engagementpartner managementcommunicationcreativityanalytical thinking