Homebase (YC W21)

Senior Marketing Operations Manager

Homebase (YC W21)

full-time

Posted on:

Location Type: Hybrid

Location: Toronto • Canada

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Salary

💰 CA$124,000 - CA$177,000 per year

Job Level

Senior

About the role

  • Act as the administrator and technical owner for Homebase’s marketing technology stack (CDP, marketing automation, ad-tech integrations, tracking pixels, and tags).
  • Maintain stack reliability and data accuracy, monitoring and troubleshooting ad platform integrations (Meta CAPI, Google Ads, Apple Search Ads) to ensure consistent event delivery and attribution accuracy.
  • Co-own GTM data quality with RevOps and Analytics; document configurations, architecture, and best practices.
  • Build and manage audiences and target segments across marketing channels.
  • Partner with Analytics on attribution tooling and data flow accuracy to ensure models have the right inputs.
  • Oversee data governance across systems, ensuring data is current and accurate.
  • Partner with RevOps to integrate marketing data into Salesforce and ensure key Salesforce events flow back into the marketing tech stack for campaign and attribution visibility.
  • Support lifecycle automation and campaign workflows to improve speed to market.
  • Identify redundant tools, fields, or data events and recommend simplifications and consolidation opportunities to RevOps leadership.
  • Serve as the primary project owner of marketing operations projects, driving cross-functional results.
  • Operate within the RevOps sprint framework to prioritize, plan, and deliver on stack initiatives.
  • Surface risks and dependencies early and align Marketing, RevOps, Analytics, and Data Engineering on execution.

Requirements

  • 5–8 years in Marketing Operations or Marketing Technology (agency or B2B SaaS background welcome).
  • Hands-on admin experience with automation tools (Iterable, Hubspot, Marketo).
  • Experience with CDP tools (Amplitude CDP, Segment) and data integrations.
  • Knowledge of pixels, tags, UTM tracking, and ad platform integrations.
  • Ability to map end-to-end marketing data flows and understand integration dependencies.
  • Comfortable QA-ing data flows and interpreting campaign metrics (not required to build models).
  • Proven track record of leading marketing ops projects and driving cross-functional alignment.
  • Skilled at translating technical concepts for non-technical stakeholders and building trust across teams.
  • A curiosity for how systems connect and a drive to continuously improve them.
  • Leverages AI tools for documentation, workflow QA, and data consistency checks.
Benefits
  • Ownership & Savings: Stock options + TFSA/RRSP with 4% company match
  • Health & Wellness: Comprehensive medical, dental, and vision for you and your dependents
  • Time Flexibility: Flex time off + company holidays + designated focus periods
  • Family Support: Maternity/Parental Leave EI top-up support offered (after 6 months of service)
  • Work Your Way: Work From Anywhere Month + meeting-free weeks yearly
  • Protection Plans: Life insurance + short/long-term disability coverage
  • Workspace Perks: Meals provided, team offsites, and Customer Days

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing technologydata integrationsautomation toolsCDP toolsad platform integrationsdata governancecampaign workflowsdata flow mappingQA data flowsattribution modeling
Soft skills
cross-functional alignmentcommunicationproject managementproblem-solvingcuriositytrust buildingtechnical translationleadershipcollaborationadaptability