Senior Product Manager
Alternative Payments
Staff Product Manager, Growth
Homebase (YC W21)
full-time
Posted on:
Location Type: Hybrid
Location: Toronto • 🇨🇦 Canada
Visit company websiteJob Level
Lead
About the role
- Own the customer’s first 60-day experience—defining the product strategy and roadmap to accelerate onboarding, activation, and early engagement.
- Own all product aspects of freemium->paid user and upsell conversions
- Drive company-level impact on new customer revenue goals by partnering with Sales, Marketing, and GTM leadership.
- Set the long-term vision and execution path for growth, onboarding, and all PLG products, including AI-enabled experiences that simplify customer tasks.
- Lead complex cross-functional initiatives, aligning executives, GTM partners, and Product/Design/Engineering teams.
- Manage, coach, and mentor a team of 2-3 PMs, developing their craft and ensuring alignment with Homebase’s growth priorities.
- Establish KPIs, run experiments, and use data to drive continuous improvement in conversion, retention, and customer satisfaction.
- Serve as a thought leader in applying AI-first approaches to product development and customer-facing workflows.
Requirements
- 8+ years of product management experience, including significant ownership of growth, onboarding, or customer lifecycle initiatives.
- Proven success scaling customer onboarding and engagement experiences that drove measurable revenue outcomes.
- Experience leading cross-functional initiatives with Sales, Marketing, and GTM teams.
- Strong track record of managing PMs.
- Deep familiarity with AI tools for product development and material experience building AI-powered customer experiences.
- Analytical and data-driven, with expertise in funnel analysis, activation metrics, and growth experimentation.
- Exceptional storytelling and influence skills; able to align executives and cross-functional partners around a growth vision.
Benefits
- 💰 Ownership & Savings: Stock options + TFSA/RRSP with 4% company match
- 🏥 Health & Wellness: Comprehensive medical, dental, and vision for you and your dependents
- ⏰ Time Flexibility: Flex time off + company holidays + designated focus periods
- 👶 Family Support: Maternity/Parental Leave EI top-up support offered (after 6 months of service)
- 🌟 Work Your Way: Work From Anywhere Month + meeting-free weeks yearly
- 🛡️ Protection Plans: Life insurance + short/long-term disability coverage
- 🍽️ Workspace Perks: Meals provided, team offsites, and Customer Days
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product managementgrowth strategyonboardingcustomer lifecycleAI toolsfunnel analysisactivation metricsgrowth experimentationdata-driven decision makingKPI establishment
Soft skills
storytellinginfluencecoachingmentoringcross-functional leadershipalignmentcommunicationstrategic visionteam managementcollaboration
