Digital Insight Manager
Hiscox
full-time
Posted on:
Location Type: Remote
Location: United Kingdom
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About the role
- Own and evolve digital measurement across acquisition and e-commerce journeys, ensuring data is accurate, resilient and fit for purpose.
- Design analytics approaches that operate effectively in a consent-led, privacy-first environment.
- Manage tagging and tracking across websites and digital products, ensuring high-quality data capture across customer journeys.
- Work with Technology, Data and agency partners to identify, prioritise and resolve analytics defects.
- Provide clear insight that explains what is happening, why it is happening, and what should be done next.
- Analyse customer behaviour across the full funnel to identify points of conversion, friction and opportunity.
- Build and maintain forecasts and performance views to support planning and in-flight decision-making.
- Lead analytics input into UX, CRO and acquisition testing programmes.
- Support experiment design, measurement and evaluation, ensuring learnings are robust and actionable.
- Champion evidence-based optimisation and incrementality.
- Work with CRM, Data and Marketing teams to improve understanding of customer behaviour across anonymous and known journeys.
- Surface insight that connects digital behaviour to longer-term customer value.
- Develop dashboards, reporting and visualisations that surface the metrics that matter most.
- Drive automation and standardisation of reporting to enable higher-value analysis.
- Act as a trusted analytics partner to stakeholders across Marketing, UX, Product and Technology.
- Champion the value of digital data and performance measurement across the business.
Requirements
- Strong experience in digital analytics with deep hands-on expertise (Google Analytics essential).
- Proven ability to deliver insight that drives measurable performance improvement.
- Strong understanding of digital journeys, funnels and optimisation techniques.
- Experience with tagging and measurement frameworks such as Google Tag Manager.
- Experience designing and operating server‑side and first‑party digital measurement approaches, with the ability to balance data quality, privacy, consent and commercial insight in increasingly constrained tracking environments.
- Excellent data storytelling and stakeholder communication skills.
- Experience in financial services or another regulated industry.
- SQL experience; Python or advanced analytical techniques an advantage.
- Experience with data visualisation tools such as Power BI or Looker Studio.
- Exposure to experimentation, forecasting and performance modelling.
- Familiarity with first-party data, CRM or customer analytics.
- Experience designing, evaluating and applying attribution models to understand the incremental impact of digital channels across the acquisition funnel, supporting investment decisions in a privacy‑first, increasingly constrained measurement environment.
Benefits
- great employee benefits that take care of your mental and physical wellbeing
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital analyticsGoogle Analyticstagging frameworksGoogle Tag ManagerSQLPythondata visualisationPower BILooker Studioattribution models
Soft Skills
data storytellingstakeholder communicationinsight deliveryevidence-based optimisationexperiment designperformance improvementanalytical thinkingcollaborationproblem-solvingleadership