HireHawk

Creative Strategist – Paid Media

HireHawk

contract

Posted on:

Location Type: Remote

Location: Canada

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $1,500 - $1,800 per month

About the role

  • Join a high-growth beauty brand as Creative Strategist, Paid Media, where you'll own and scale performance creative across paid social and video channels.
  • You'll be responsible for building systems, not just ads, and turning insights into repeatable creative winners.
  • Working closely with media buyers, editors, designers, and growth leaders, you'll develop, test, and scale creative that drives profitable growth.
  • The position offers real ownership and impact while building a best-in-class performance creative engine.
  • Own creative strategy for paid acquisition across Meta, TikTok, YouTube, and emerging channels to drive profitable growth.
  • Develop creative concepts, hooks, angles, and messaging frameworks rooted in customer psychology and performance data.
  • Build and maintain creative testing roadmaps that identify what to test, why it matters, and how winners scale.
  • Translate performance insights into actionable creative direction by analyzing CPA, CTR, hook rate, and hold rate metrics.
  • Establish internal creative systems including briefs, naming conventions, testing frameworks, and documentation to support scalable growth.

Requirements

  • 3–7 years of performance marketing creative experience within direct-to-consumer (DTC) brand environments.
  • Proven ability to develop performance-driven ads that scale profitably across Meta, TikTok, and YouTube.
  • Strong quantitative and data literacy skills, with the ability to analyze key metrics such as CPA, CTR, hook rate, thumb-stop rate, and hold rate.
  • Hands-on experience using Meta Ads Manager and TikTok Ads Manager; familiarity with Google/YouTube Ads platforms preferred.
  • Strong understanding of direct response marketing principles, including building effective hooks and offers, addressing objections, creating urgency, and incorporating social proof.
  • Strong communication and leadership skills to guide and collaborate with creative teams (video editors, designers, and content creators).
  • Comfortable operating in fast-paced, high-growth marketing environments with a proactive and organized approach to creative strategy.
  • Experience analyzing competitive advertising landscapes and identifying creative opportunities across digital platforms.
  • Advanced storytelling skills optimized for mobile-first, fast-scrolling digital audiences.
  • Proficiency with creative analytics tools such as Triple Whale, Northbeam, Google Analytics, and/or native platform reporting tools.
Benefits
  • Access to a $200k+ perk marketplace with instant discounts on 150+ services
  • Access up to 50% of approved earnings before payday (no credit checks or fees)
  • On-time, in-currency pay
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingcreative strategydata analysisdirect response marketingcreative testingcustomer psychologyperformance-driven adsstorytellingquantitative skillscreative concepts
Soft Skills
communicationleadershipcollaborationorganizational skillsproactive approachcreativityanalytical thinkingadaptabilityproblem-solvingtime management