Hire Digital

Product Marketing Manager

Hire Digital

contract

Posted on:

Location Type: Remote

Location: California • United States

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About the role

  • Lead the upcoming Product Hunt launch (target: early May 2026).
  • Develop positioning and messaging tailored to SMB audiences.
  • Execute launch campaigns in collaboration with external agencies.
  • Conceptualize and produce demo videos and use-case videos.
  • Build a strong library of product marketing assets.
  • Create clear and engaging product documentation and user guides.
  • Conduct user interviews and gather actionable feedback.
  • Translate insights into product messaging and feature prioritization.
  • Act as the central project manager across:
  • KOL / influencer agencies
  • Product Hunt launch partners
  • Brand/creative agencies
  • Work closely with Product Managers to align on roadmap and messaging.
  • Represent the brand at SF-based meetups, events, and hackathons.
  • Build relationships within the startup and SMB ecosystem.
  • Support community-driven growth initiatives.

Requirements

  • 3–7+ years of experience in Product Marketing, ideally in SaaS or AI products.
  • Strong understanding of SMB audiences and go-to-market strategies.
  • Proven experience launching products on platforms like Product Hunt.
  • Ability to create or oversee high-quality marketing content (video, docs, campaigns).
  • Experience conducting user research and interviews.
  • Strong project management skills with multiple stakeholders/agencies.
  • Preferably fluent in English and Mandarin (spoken and written) to effectively collaborate with internal teams and stakeholders.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Product MarketingGo-to-market strategiesUser researchVideo productionContent creationCampaign executionProduct documentationFeature prioritizationProject managementSaaS
Soft Skills
CollaborationCommunicationRelationship buildingFeedback gatheringCommunity-driven growthStakeholder managementCreativityAdaptabilityLeadershipOrganizational skills