Hire Digital

Performance Marketing

• Shape the paid Meta (Instagram/Facebook) strategy for an established creator brand and a growing film studio.
• Advise on targeting, budgets, and creative with a focus on Reels and short-form video.
• Occasionally launch and manage campaigns promoting films, trailers, and releases.
• Report on audience growth and engagement and recommend optimizations.

Paid Social Specialist

Content Writer

• Support the development of survey questions for a healthcare industry study.
• Review and interpret survey findings and supporting research materials.
• Identify key trends, themes, and strategic insights from the data.
• Translate complex healthcare topics into clear, compelling narratives for executive audiences.
• Develop thought leadership content, recommendations, and industry observations.
• Produce professionally written report sections suitable for publication.
• Collaborate with stakeholders to refine content and incorporate feedback.

Freelance Thought Leadership Writer, Healthcare

Social Media Manager

• Manage and execute day-to-day social media marketing activities across key platforms.
• Create, schedule, and publish engaging content to support book promotion campaigns.
• Support awareness and attendance for book launches, signings, and promotional events.
• Coordinate closely with the client team on campaign messaging and timelines.
• Engage with online audiences and help build community visibility around the book.
• Collaborate with PR and event stakeholders to align promotional efforts.
• Identify opportunities to grow reach and engagement organically.
• Track campaign performance and provide recommendations where needed.

Freelance Social Media Marketer – Book Launch Campaign

• Designing the survey instrument and research questions
• Analysing survey findings and industry insights
• Producing a final executive-level whitepaper report in Word format

Freelance Healthcare Research Writer

Research Analyst

Freelance Healthcare IT Research Consultant – Smart Hospital Study

Digital Marketing

• Execute multi-channel digital marketing campaigns across email, LinkedIn, paid media, SEO/SEM, webinars, awards, and conference initiatives.
• Support demand generation, audience growth, and lead nurturing campaigns targeting banking and fintech decision-makers.
• Manage CRM and marketing automation workflows using Pardot or similar platforms, including segmentation, EDM campaigns, and campaign tracking.
• Collaborate closely with commercial, editorial, research, and events teams to support marketing initiatives across conferences, awards, subscriptions, and thought leadership campaigns.
• Support webinar, virtual event, and conference promotion activities across international markets.
• Assist with content marketing initiatives, including reports, whitepapers, newsletters, landing pages, and campaign assets.
• Monitor campaign performance, track KPIs, and provide reporting and optimisation insights.
• Support LinkedIn paid campaigns, lead generation initiatives, and digital audience engagement strategies.
• Coordinate campaign execution timelines across multiple stakeholders and regional teams.

Digital Marketing Manager – Banking and Finance

Business Analyst

• Support end-to-end IT project delivery, from scoping through to implementation
• Lead requirement gathering and ensure clarity, completeness, and alignment
• Facilitate collaboration across business, product, and technical teams
• Translate business needs into functional requirements and delivery plans
• Track requirement progress and support project governance and documentation
• Contribute to testing and ensure solutions meet business expectations

IT Project Business Analyst

• Translate business needs into detailed, implementation-ready technical requirements.
• Partner with engineering teams to shape solution design and system behavior.
• Produce high-quality artifacts including functional specifications, data flows, and use cases.
• Break down complex workflows into clear, structured documentation.
• Ensure requirements are complete, traceable, and aligned to delivery outcomes.
• Support testing cycles and ensure solutions meet business and technical expectations.

Technical Business Analyst

• **RESPONSIBILITIES**
• - Analyze and document end-to-end system workflows and dependencies
• - Identify gaps and drive improvements across existing platforms and processes
• - Define requirements for system enhancements, integrations, and optimizations
• - Collaborate with IT teams to ensure alignment with system architecture and constraints
• - Maintain clear traceability from business needs to system-level execution
• - Support testing and validation to ensure solution integrity and performance

Systems Business Analyst

Product Marketing

• Build and execute the US go-to-market strategy for a new consumer AI product.
• Identify ICPs, early adopter audiences, and fastest paths to first traction.
• Own launch planning across channels including Product Hunt, creator communities, AI forums, and the ChatGPT ecosystem.
• Translate product capabilities into clear, compelling messaging for mainstream US consumers.
• Create launch momentum through scrappy, low-cost acquisition opportunities.
• Own the overall growth roadmap across acquisition, activation, and retention.
• Build and optimise channel mix across paid, organic, influencer, creator, referral, and partnerships.
• Launch and scale campaigns across Meta, Google, TikTok, Reddit, YouTube, and emerging platforms.
• Build influencer and creator partnerships to drive awareness and user growth.
• Test creatives, landing pages, offers, pricing, and messaging to improve conversion rates.
• Partner with product teams on onboarding, activation, and first-session experience improvements.
• Optimise user journeys from click → signup → active user → paid conversion.
• Manage CAC, ROAS, CPA, LTV, and other core growth metrics.
• Build dashboards and weekly reporting across acquisition channels.
• Analyse funnel drop-off points and user behaviour trends.
• Turn data into actionable experiments and clear next steps.

Consumer AI Product Marketing Manager

Artificial Intelligence

• Develop and execute a US go-to-market strategy for a consumer AI product.
• Drive user acquisition across organic, community, referral, creator, and paid channels.
• Improve onboarding, activation, and retention flows.
• Analyse user behaviour and optimise conversion funnels.
• Create positioning and messaging for mainstream US users.
• Build launch strategies across the ChatGPT App ecosystem, Product Hunt, Reddit, TikTok, etc.
• Present actionable growth ideas directly to leadership.
• Own first-user traction and ongoing growth metrics.

Growth Operator, AI Startup

• Support the launch of a new consumer AI product in the US market.
• Assist with go-to-market planning, launch timelines, and execution across multiple channels.
• Help coordinate launch initiatives across Product Hunt, creator communities, AI forums, and the ChatGPT ecosystem.
• Research target audiences, competitors, and early adopter opportunities.
• Help create launch momentum through scrappy, low-cost growth initiatives.
• Support acquisition campaigns across paid, organic, referral, influencer, and community channels.
• Help identify new growth opportunities and channels for user acquisition.
• Assist with campaign setup, testing, optimisation, and reporting.
• Help improve signup flows, onboarding journeys, and first-user experience.
• Monitor funnel drop-off points and suggest practical improvements.
• Support lifecycle messaging such as email, push, or re-engagement campaigns.
• Create landing page copy, campaign messaging, and simple launch assets.
• Assist with demos, use-case content, FAQs, and product education materials.
• Coordinate with designers or external vendors when needed.
• Build simple dashboards and weekly growth reports.
• Analyse campaign performance and user behaviour data.
• Turn findings into actionable recommendations and tests.

Growth Associate – Product Launch Coordinator, AI Consumer Product

• Help build and execute the US go-to-market strategy for a new AI consumer product.
• Identify early-adopting audiences, ICPs, and the fastest paths to traction.
• Support launch initiatives across Product Hunt, creator communities, AI forums, and the ChatGPT ecosystem.
• Create launch momentum through scrappy, low-cost acquisition opportunities.
• Build and execute the overall acquisition roadmap for US consumer growth.
• Identify the highest-performing channels and optimise budget allocation.
• Develop channel mix across paid, organic, influencer, creator, referral, and partnerships.
• Launch and optimise campaigns across Meta, Google, TikTok, Reddit, YouTube, and emerging channels.
• Build influencer/creator partnerships to drive awareness and installs.
• Grow organic traffic through community engagement, content, virality, and referrals.
• Test creatives, landing pages, offers, and messaging to improve conversion rates.
• Work with product teams on onboarding, activation, and first-session experience improvements.
• Optimise user journeys from click → signup → active user → paid conversion.
• Manage CAC, ROAS, CPA, and LTV targets.
• Improve growth efficiency while scaling volume.
• Build retention-aware acquisition strategies, not vanity traffic.
• Build dashboards and weekly reporting across acquisition channels.
• Analyse funnel drop-off points and user behaviour trends.
• Turn data into actionable experiments and clear next steps.