HIP Creative

Growth Marketing

• Manage a portfolio of 35-40 orthodontic and dental partners while maintaining a high-touch, white-glove partner experience.
• Lead 10 to 12 weekly partner calls focused on growth strategy, marketing performance, opportunity conversion, scheduling, CRM usage, front desk execution, treatment coordinator performance, and partner accountability.
• Review key performance indicators across the full opportunity funnel, including lead volume, scheduled appointments, show rate, pending patients, starts, lost opportunities, and ROI.
• Coach practice owners, front desk teams, scheduling teams, and treatment coordinators on the behaviors and systems that improve conversion.
• Help partners understand how HIP’s marketing strategy connects to practice growth, patient starts, and revenue.
• Learn and present HIP’s marketing strategy, including paid media, SEO, website performance, lead generation, creative strategy, and reporting insights.
• Identify performance issues and friction points quickly, then develop clear action plans to improve results.
• Maintain proactive communication with partners, including timely follow-up, clear next steps, and a 2 to 3 hour response window during business hours.
• Document calls, action items, partner updates, risks, and next steps in HighLevel (CRM) and ClickUp (Project Management Tool).
• Collaborate with HIP’s Paid Media, SEO, Web, Creative, Sales, and Support teams to ensure partner needs are clearly communicated and addressed.
• Identify at-risk partners early and help lead 30/60/90 day plans to improve account health and retention.
• Show up with urgency, ownership, precision, and a genuine commitment to helping partners grow.

Practice Growth Advisor

General

• Conduct a high volume of outbound calls to potential patients to generate interest and secure appointments
• Follow up consistently with new and warm leads through calls, texts, and emails, ensuring no missed opportunities
• Handle inbound calls from potential patients, providing information and addressing their needs.
• Maintain detailed and accurate notes on all leads to ensure seamless follow-up and tracking.
• Manage and oversee multiple practice pipelines using HighLevel, ensuring leads are nurtured and progressed according to established guidelines.
• Contact all new and warm leads daily, adhering to pipeline management protocols to maximize conversion rates.
• Schedule high-quality leads onto the practice's calendar, ensuring appointments are well-coordinated and aligned with practice availability.
• Foster and maintain a professional, productive relationship with the primary contact at each assigned practice.
• Report all set appointments at the end of each day to ensure accurate tracking and communication with the team.
• Provide real-time feedback on concerns or obstacles encountered with accounts, escalating to the appropriate department as needed.
• Participate in daily team meetings, contributing insights and updates to improve team performance.

New Patient Scheduling Specialist

• Conduct a high volume of outbound calls to potential patients to generate interest and secure appointments.
• Follow up consistently with new and warm leads through calls, texts, and emails, ensuring no missed opportunities.
• Handle inbound calls from potential patients, providing information and addressing their needs.
• Maintain detailed and accurate notes on all leads to ensure seamless follow-up and tracking.
• Adhere to a structured daily workflow with minimal supervision, ensuring all tasks are completed efficiently.
• Manage and oversee multiple practice pipelines using HighLevel, ensuring leads are nurtured and progressed according to established guidelines.
• Contact all new and warm leads daily, adhering to pipeline management protocols to maximize conversion rates.
• Schedule high-quality leads onto the practice's calendars, ensuring appointments are well-coordinated and aligned with the practice's availability.
• Foster and maintain a professional and productive relationship with the primary contact for each assigned practice.
• Report all set appointments at the end of each day to ensure accurate tracking and communication with the team.
• Provide real-time feedback on any concerns or obstacles encountered with accounts, escalating to the appropriate department as needed.
• Participate in daily team meetings, contributing insights and updates to improve team performance.

Patient Scheduling Specialist

Customer Success Manager

• As a Marketing Account Strategist, you'll play a pivotal role in coaching and collaborating with practice owners to optimize digital marketing strategies and maximize ROI.
• Address partner concerns, including lead quality, ad spend optimization, CRM training, website updates, SEO strategies, front-desk and team training, and CRM issue diagnosis.
• Conduct 10-15 weekly calls with practice owners to review marketing performance, identify areas for improvement, and provide actionable strategies.
• Handle 25-30 daily emails covering a variety of partner inquiries, requiring exceptional attention to detail and a solutions-oriented approach.
• Develop tailored strategies for paid search, social media marketing, SEO, and web performance.
• Manage relationships with up to 40 partners simultaneously, ensuring personalized support and high-value communication across multiple platforms.
• Lead training calls to equip partners and their teams with the knowledge and tools to execute and optimize digital marketing efforts effectively.
• Analyze campaign performance and partner feedback, leveraging insights to refine strategies that continuously maximize results and ROI.
• Utilize multiple software tools, such as CRMs (HighLevel), project management systems (ClickUp), and analytics platforms, to ensure seamless execution of campaigns.

Practice Growth & Marketing Advisor – Client Success, Orthodontic & Dental

Call Center Representative

Bilingual Call Center Lead Scheduling Specialist – Medical Practices, Orthodontic & Dental

Performance Marketing

• Campaign Management: Creation & ongoing optimization of lead generation campaigns in the orthodontic and dental niche.
• Performance Troubleshooting: Meeting certain KPIs within a range of budgets and across multiple media channels (primarily paid search, some Display, and Adroll remarketing).
• Strategy Identification: Proactively identifying key areas of opportunity & improvement within accounts. Working with the whole team to support and create new strategies.
• Data-Driven Analysis: Using various tools to analyze performance and recommend strategy (e.g., Auction Insights, Zip Analysis, Keyword Planner, Ad Preview Tool, Local Search Trends, etc.)
• Communication: Owning ad performance. Working with the Partner Success team to answer partner questions, communicate strategy updates, & provide recommendations.
• Budget Pacing: Daily monitoring of spend and bids to ensure clients are on track to hit monthly budget plans.
• Content Creation: Creating precise, quality ad copy specific to client goals and priorities.
• Online Tools: Using a range of online tools such as ClickUp, HighLevel (CRM), Slack, Zoom, Gmail, and Google Workspace.
• Continuous Improvement and Adaptability: Continually refine processes, identify and address challenges, and stay updated on industry trends and best practices, demonstrating adaptability and a commitment to delivering exceptional results in a dynamic and evolving digital marketing landscape.

Google Ads Specialist – Paid Media, Orthodontics & Dental

Account Manager

• As a Marketing Account Strategist, you'll play a pivotal role in coaching and collaborating with practice owners to optimize digital marketing strategies and maximize ROI.
• Address partner concerns, including lead quality, ad spend optimization, CRM training, website updates, SEO strategies, front desk and team training, and diagnosing CRM issues.
• Conduct 10-15 weekly calls with practice owners to review marketing performance, identify areas for improvement, and provide actionable strategies.
• Handle 25-30 daily emails covering a variety of partner inquiries.
• Collaborate closely with partners to identify opportunities, create tailored strategies for paid search, social media marketing, SEO, and web performance, and ensure efforts align with driving measurable ROI.
• Manage relationships with up to 40 partners simultaneously, ensuring personalized support and high-value communication across multiple platforms, including email, SMS (via CRM), phone calls, Zoom, and Slack.
• Lead training calls with confidence, equipping partners and their teams with the knowledge and tools to execute and optimize digital marketing efforts effectively.
• Analyze campaign performance and partner feedback, leveraging insights to refine strategies that continuously maximize results and ROI.
• Utilize multiple software tools, such as CRMs (HighLevel), project management systems (ClickUp), and analytics platforms, to ensure seamless execution of campaigns and communications.
• Maintain a professional and positive "my pleasure" mindset, delivering 5-star service that builds trust and enhances partner satisfaction.
• Work cross-functionally with internal teams to streamline communication and execution, ensuring all strategies and updates align with broader company goals.
• Maintain or quickly acquire a deep understanding of the orthodontic and dental fields to provide partners with highly relevant and impactful insights.