HIP Creative

Performance Marketing

• Campaign Management: Creation & ongoing optimization of lead generation campaigns in the orthodontic and dental niche.
• Performance Troubleshooting: Meeting certain KPIs within a range of budgets and across multiple media channels (primarily paid search, some Display, and Adroll remarketing).
• Strategy Identification: Proactively identifying key areas of opportunity & improvement within accounts. Working with the whole team to support and create new strategies.
• Data-Driven Analysis: Using various tools to analyze performance and recommend strategy (e.g., Auction Insights, Zip Analysis, Keyword Planner, Ad Preview Tool, Local Search Trends, etc.)
• Communication: Owning ad performance. Working with the Partner Success team to answer partner questions, communicate strategy updates, & provide recommendations.
• Budget Pacing: Daily monitoring of spend and bids to ensure clients are on track to hit monthly budget plans.
• Content Creation: Creating precise, quality ad copy specific to client goals and priorities.
• Online Tools: Using a range of online tools such as ClickUp, HighLevel (CRM), Slack, Zoom, Gmail, and Google Workspace.
• Continuous Improvement and Adaptability: Continually refine processes, identify and address challenges, and stay updated on industry trends and best practices, demonstrating adaptability and a commitment to delivering exceptional results in a dynamic and evolving digital marketing landscape.

Google Ads Specialist – Paid Media, Orthodontics & Dental

Account Manager

• As a Marketing Account Strategist, you'll play a pivotal role in coaching and collaborating with practice owners to optimize digital marketing strategies and maximize ROI.
• Address partner concerns, including lead quality, ad spend optimization, CRM training, website updates, SEO strategies, front desk and team training, and diagnosing CRM issues.
• Conduct 10-15 weekly calls with practice owners to review marketing performance, identify areas for improvement, and provide actionable strategies.
• Handle 25-30 daily emails covering a variety of partner inquiries.
• Collaborate closely with partners to identify opportunities, create tailored strategies for paid search, social media marketing, SEO, and web performance, and ensure efforts align with driving measurable ROI.
• Manage relationships with up to 40 partners simultaneously, ensuring personalized support and high-value communication across multiple platforms, including email, SMS (via CRM), phone calls, Zoom, and Slack.
• Lead training calls with confidence, equipping partners and their teams with the knowledge and tools to execute and optimize digital marketing efforts effectively.
• Analyze campaign performance and partner feedback, leveraging insights to refine strategies that continuously maximize results and ROI.
• Utilize multiple software tools, such as CRMs (HighLevel), project management systems (ClickUp), and analytics platforms, to ensure seamless execution of campaigns and communications.
• Maintain a professional and positive "my pleasure" mindset, delivering 5-star service that builds trust and enhances partner satisfaction.
• Work cross-functionally with internal teams to streamline communication and execution, ensuring all strategies and updates align with broader company goals.
• Maintain or quickly acquire a deep understanding of the orthodontic and dental fields to provide partners with highly relevant and impactful insights.

Marketing Account Manager, Client Success – Orthodontic & Dental

• Develop and Drive Digital Marketing Strategies: Collaborate closely with partners to identify opportunities, create tailored strategies for paid search, social media marketing, SEO, and web performance, and ensure efforts align with driving measurable ROI.
• Partner Management: Manage relationships with up to 40 partners simultaneously, ensuring personalized support and high-value communication across multiple platforms, including email, SMS (via CRM), phone calls, Zoom, and Slack.
• Strategic Training Facilitation: Lead training calls with confidence, equipping partners and their teams with the knowledge and tools to execute and optimize digital marketing efforts effectively.
• Performance Optimization: Analyze campaign performance and partner feedback, leveraging insights to refine strategies that continuously maximize results and ROI.
• Tech-Savvy Execution: Utilize multiple software tools, such as CRMs (HighLevel), project management systems (ClickUp), and analytics platforms, to ensure seamless execution of campaigns and communications.
• Time Management and Prioritization: Effectively juggle a high volume of tasks, pivoting quickly when needed while maintaining clear communication with internal teams to ensure all projects stay on track.
• Customer-Centric Communication: Maintain a professional and positive "my pleasure" mindset, delivering 5-star service that builds trust and enhances partner satisfaction.
• Team Collaboration: Work cross-functionally with internal teams to streamline communication and execution, ensuring all strategies and updates align with broader company goals.
• Industry Knowledge: Maintain or quickly acquire a deep understanding of the orthodontic and dental fields to provide partners with highly relevant and impactful insights.

Marketing Account Strategist – Client Success, Orthodontic & Dental

Marketing

• Own marketing strategy for both HIP and Neon Canvas across paid, organic, and content channels
• Oversee all active paid campaigns on Meta and Google — directing copy, creative, offers, budgets, and strategy in partnership with the internal paid media team
• Support the internal sales team with quality, qualified lead flow from campaign activity
• Own the trade show marketing strategy for both brands — from pre-show promotion and booth messaging to post-show follow-up campaigns
• Define clear goals and success metrics for each event and hold the team accountable to them
• Ensure lead capture, HubSpot entry, and follow-up sequences are in place before every show
• Measure and report ROI for each trade show and use that data to inform future event investment decisions
• Conduct comprehensive website, SEO, and marketing audits for prospective B2B clients in collaboration with the Practice Advisor — approximately 5 per month
• Translate audit findings into clear, prioritized marketing strategies with defined execution plans
• Serve as the primary client contact for a portfolio of 10 B2B accounts — owning the relationship from onboarding through retention
• Lead 5 monthly client calls per week, each requiring dedicated prep and thorough post-call follow-through
• Proactively identify upsell opportunities, warning signs, and areas where clients need more support
• Maintain client trust through consistent communication and follow-through
• Serve as the internal HubSpot owner — responsible for the platform’s integrity, structure, and performance across all top-of-funnel and bottom-of-funnel activities
• Build, manage, and optimize HubSpot automations and workflows that support lead nurturing, client onboarding, follow-up sequences, and retention — for both internal brands and client accounts

Google Ads Specialist – Paid Media, Orthodontics & Dental

Marketing Account Manager, Client Success – Orthodontic & Dental

Marketing Account Strategist – Client Success, Orthodontic & Dental

B2B Marketing Strategist – Orthodontic, Dental