Lead media and influencer relations efforts, crafting high-quality pitches and developing amplification strategies across LinkedIn, business podcasts, and niche financial media
Maintain and leverage strong relationships with key business, finance, and industry publications
Track media performance and demonstrate ROI using insights and reporting tools
Mentor junior team members to strengthen media relationships and pitching skills
Lead tactical delivery of client programs including media relations, executive thought leadership, awards, speaking, and content
Own day-to-day client communications and lead weekly PR calls
Manage projects from start to finish—ensuring quality, deadlines, and strategic alignment
Develop quarterly PR plans and campaign calendars, including trend-based storytelling and leadership themes
Monitor industry, competitor, and regulatory news for proactive commentary opportunities
Lead media training sessions, including message development and follow-up deliverables
Assist in planning and allocating budgets and internal team resources
Write and edit press releases, pitches, executive commentary, contributed articles, blogs, speaking abstracts, awards materials, messaging documents, backgrounders, Q&As, and media briefing books