Hightouch

Product Marketing Manager, Partnerships

Hightouch

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Salary

💰 $130,000 - $145,000 per year

About the role

  • Partner Relationship Building: Cultivate and maintain strong relationships with key partners, understanding their business objectives and aligning marketing efforts to drive mutual success.
  • Product Positioning: Help create and define differentiating positioning for our products and solutions, tailored for each partner.
  • Campaign Development: Plan and execute strategic joint marketing campaigns, sales plays, and co-branded initiatives with partners to raise brand awareness and generate revenue.
  • Content Collaboration: Develop compelling marketing content with and for partners, including blogs, conference presentations, webinars, and other collateral that demonstrate the value of our joint solutions.
  • Sales Enablement: Develop training, resources, and sales plays to enable the partner's sales teams to effectively promote and sell our products and services.

Requirements

  • 3-5 years of experience in product marketing, preferably in B2B SaaS.
  • GTM Skills: Proven experience in developing and executing go-to-market strategies for new product launches, including planning, coordination, and execution.
  • Storytelling: Proficient in turning complex, technology-heavy topics into digestible, compelling stories that resonate with target audiences.
  • Communication Skills: Excellent written and verbal communication skills, with a talent for crafting clear, persuasive messaging.
  • Technical Product Positioning: Ability to understand and clearly articulate the technical aspects and benefits of our products to both technical and non-technical audiences.
  • Organization: Strong project management skills with the ability to manage multiple initiatives simultaneously.
Benefits
  • meaningful equity compensation in the form of ISO options
  • early exercise and a 10-year post-termination exercise window
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketinggo-to-market strategiescampaign developmentsales enablementcontent developmenttechnical product positioning
Soft Skills
relationship buildingstorytellingcommunication skillsproject managementorganizational skills