HighLevel

Director, Affiliate Activation

HighLevel

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $166,000 - $255,500 per year

Job Level

Lead

About the role

  • Develop and own the end-to-end affiliate activation strategy to increase engagement, revenue contribution, and retention.
  • Design scalable activation frameworks to move affiliates from onboarding → engagement → revenue generation → advocacy.
  • Define activation KPIs and performance benchmarks aligned with company growth goals.
  • Partner with executive leadership to align affiliate activation initiatives with overall GTM strategy.
  • Build and optimize structured onboarding journeys for new affiliates.
  • Develop training programs, toolkits, and content that enable affiliates to market and sell effectively.
  • Drive campaigns and initiatives that increase affiliate participation and output. Implement incentive programs, contests, and performance-based recognition strategies.
  • Own reporting on activation metrics including time-to-first-sale, active affiliate rate, revenue per affiliate, and churn.

Requirements

  • 12+ years of total experience in affiliate marketing, partnerships, revenue growth, or related GTM roles.
  • 5+ years in a leadership or strategic program ownership role.
  • Experience in B2B SaaS, tech, or high-growth startup environments preferred.
  • Proven track record of driving revenue through affiliate or partner ecosystems.
  • Bachelor’s degree in Business, Marketing, or related field (preferred) or equivalent experience.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
affiliate marketingrevenue growthGTM strategyKPI definitionperformance benchmarksonboarding frameworkstraining program developmentcampaign managementincentive program implementationreporting on activation metrics
Soft Skills
leadershipstrategic program ownershipcollaborationcommunicationtraining and developmentanalytical thinkingproblem-solvingengagement strategiesperformance recognitionrelationship management