High Scale

Marketing Copywriter

High Scale

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Salary

💰 $40,000 - $70,000 per year

About the role

  • Write High-Converting Video Scripts
  • Craft direct-response scripts for UGC creators, actors, and voice-over artists.
  • Structure scripts around proven performance frameworks (e.g., Hook → Problem → Agitation → Solution → Social Proof → CTA).
  • Write specific visual notes alongside dialogue to guide editors and producers on the creative vision.
  • Research client products, competitors, and customer reviews to find unique "angles" (e.g., "The scientific approach to acne" vs. "The morning routine aesthetic").
  • Brainstorm varied hook concepts to test what grabs attention best (e.g., Shocking Statement vs. ASMR Visual).
  • Produce punchy primary text, headlines, and descriptions for Meta (Facebook/Instagram), TikTok, and YouTube ads.
  • Review performance data with the Strategy team and iterate based on data.

Requirements

  • 2–4 years of experience in copywriting, specifically for DTC brands, e-commerce, or performance marketing agencies.
  • You understand the difference between "brand writing" (building feelings) and "direct response writing" (driving sales).
  • You know how to grab attention instantly.
  • You understand human desires and objections. You know how to weave social proof and urgency into a script naturally.
  • You can switch seamlessly between writing for a Gen Z skincare brand (slang, casual, fast) and a luxury home goods brand (elevated, descriptive, smooth).
  • Perfect grammar and command of American English idioms/slang is required. You must understand the nuances of culture to write effective ads.
Benefits
  • Competitive Compensation: $40,000-$70,000/year
  • Growth Opportunities: Influence the creative strategy of major global brands and grow into a Creative Strategist or Lead Copywriter role.
  • Relentless Innovation Culture: Move fast, test constantly, and collaborate with some of the most creative minds in social media and video production.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
copywritingdirect-response writingscriptwritingperformance frameworksvisual storytellingdata analysisad copy productioncontent creationresearch skillsattention-grabbing techniques
Soft Skills
creativityadaptabilityunderstanding of human psychologycommunicationcollaborationattention to detailcultural awarenessproblem-solvingtime managementcritical thinking