Hi Rasmus

Content Lead

Hi Rasmus

full-time

Posted on:

Location Type: Remote

Location: Tennessee • United States

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Salary

💰 $85,000 - $95,000 per year

Job Level

Senior

About the role

  • Develop and manage a consistent flow of high-quality content including video, graphics, social posts, webinars, and customer stories
  • Turn product insights, customer experiences, and industry expertise into engaging content
  • Maintain consistent brand voice and visual identity across all marketing surfaces
  • Plan and execute marketing campaigns tied to pipeline growth, including product launches, conference campaigns, email marketing, and paid initiatives
  • Collaborate with sales, product, and leadership to align campaigns with business priorities
  • Track campaign performance and continuously optimize for conversion and ROI
  • Manage the website experience and ensure messaging, content, and design drive conversions
  • Improve conversion pathways for demo requests, resources, and lead capture
  • Continuously test and refine landing pages and campaign funnels
  • Manage growth initiatives across channels such as LinkedIn, retargeting, email marketing, and industry platforms
  • Coordinate organic and paid strategies to maximize reach and conversion
  • Monitor performance metrics and adjust tactics to improve cost efficiency and pipeline contribution
  • Plan and execute conference marketing activations before, during, and after events
  • Create campaigns that extend conference visibility beyond the event itself
  • Produce supporting content and materials that drive engagement and follow-up pipeline

Requirements

  • Experience building and executing content and campaign strategies that drive demand
  • Strong creative instincts across content, design, and storytelling
  • Ability to produce high-quality content at a consistent cadence
  • Experience running multi-channel campaigns tied to measurable outcomes
  • Comfort balancing strategic thinking with hands-on execution
  • Nice to have:
  • Experience with video-first content strategies
  • Familiarity with B2B SaaS marketing or healthcare technology
  • Experience managing website content and conversion optimization
  • Experience running LinkedIn or paid social campaigns
Benefits
  • 100% covered health, dental, and vision premium for employee-only standard plan (Family can join too, with a variable cost)
  • Employer Sponsored Short-Term Disability Coverage
  • Employer Sponsored Life Insurance
  • Optional group benefits: AD&D, long-term disability
  • Participation in a 401k plan through Empower
  • Professional development opportunities
  • Room for growth within the company
  • Paid Time Off: 10 vacation days, 5 sick days, 7 paid holidays + 3 floating holidays for ultimate flexibility
  • All Parents/Caregivers: 6 weeks fully paid
  • Birthing Parents: Up to 14 weeks paid
  • Fully remote and flexible work environment—work from wherever feels right!
  • Opportunity to make a meaningful impact in the Autism healthcare space
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategycampaign strategyconversion optimizationmulti-channel campaignsvideo content productionemail marketinglanding page testingperformance metrics analysisB2B marketingsocial media marketing
Soft Skills
creative instinctsstorytellingstrategic thinkinghands-on executioncollaborationbrand voice consistencyengagementoptimizationproject managementcommunication