Own the end-to-end lifecycle marketing strategy and roadmap across email, SMS, loyalty, subscriptions, and post-purchase engagement.
Translate company-level revenue, acquisition, and retention goals into clear lifecycle OKRs and quarterly execution plans.
Prioritize lifecycle initiatives based on opportunity sizing, incremental revenue potential, and customer impact.
Act as the internal subject matter expert on subscription-first lifecycle strategy within a health & wellness DTC business.
Develop sophisticated multi-channel automation workflows for onboarding, retention, product review acquisition, and re-engagement campaigns.
Create personalized messaging sequences based on customer segments, behaviors, and lifecycle stages.
A/B test subject lines, content, timing, pricing/discounts, and cadence to optimize open, unsubscribe, and click-through rates, product review acquisition, and overall conversion performance.
Build and manage campaign flows for onboarding, replenishment, upsell, loyalty, win-back, product review acquisition, and re-engagement.
Stay current on lifecycle marketing trends, privacy regulations, customer behavior insights, and platform updates.
Ensure all campaigns comply with FTC regulations, TCPA, CAN-SPAM, and other relevant marketing laws.
Develop and execute comprehensive retention strategies to reduce churn and maximize customer lifetime value.
Analyze customer behavior data to identify at-risk segments and implement targeted intervention campaigns.
Create and optimize customer journey maps to eliminate friction points and enhance the overall experience throughout the subscription lifecycle.
Design and implement strategies to drive subscription acquisition, upsells, and renewals.
Manage pricing experiments and promotional campaigns to optimize conversion rates.
Collaborate with product and marketing teams to develop compelling subscription offers, branded merchandise, and packaging strategies that align with customer needs and business objectives.
Build, launch, and continuously optimize a comprehensive loyalty and rewards program that drives customer retention, lifetime value (LTV), average order value (AOV), subscriptions, and overall repeat purchases.
Define program structure, point systems, reward tiers, and redemption mechanisms.
Monitor program performance metrics and iterate based on customer feedback and behavioral data to optimize participation and maximize the impact on retention.
Partner with the design team to ensure the program is visually compelling and representative of the brand book and style guide.
Lead vendor evaluation, RFP development, and selection for the loyalty and rewards platform.
Define business requirements, scoring criteria, and ROI expectations for loyalty vendors.
Own implementation planning, launch strategy, and post-launch optimization.
Ensure loyalty program is tightly integrated with subscriptions, reviews, and lifecycle communications.
Establish benchmarks for loyalty participation, redemption rates, and incremental revenue impact.
Develop and execute a comprehensive product review acquisition strategy across multiple touchpoints in the customer journey.
Implement and maintain review widgets and processes to promote the acquisition of 5-star product reviews and integrate acquisition points across digital and social environments, as well as email and SMS campaigns.
Design automated review request campaigns that optimize timing based on purchase patterns, delivery confirmations, and customer satisfaction indicators.
Review response and reputation management, and partner with the Customer Experience Team to establish protocols and templates for timely and professional responses to both positive and negative reviews.
Collaborate with marketing and e-commerce teams to strategically incorporate positive customer reviews and ratings into product pages, email campaigns, and advertising materials, creating systems to amplify positive reviews across marketing channels.
Conduct A/B tests on product review request timing, messaging, and incentive structures to optimize program performance.
Establish industry benchmarks and organizational KPIs, along with their applicable tracking mechanisms, for all lifecycle initiatives such as LTV, churn rate, repeat purchase rate, and CVR.
Regularly analyze and report on cohort data, retention curves, and revenue impact in weekly, monthly, and quarterly meetings.
Create detailed reporting dashboards and present insights to stakeholders.
Analyze product review content for product insights and feedback that can inform product development and customer experience improvements.
Track key product review metrics, like review velocity, average ratings, response rates, and impact on conversion rates, and transform them into actionable insights and plans.
Design and manage incrementality-focused lifecycle experiments, including holdout groups, cohort-based testing, and controlled rollouts.
Partner closely with the BI team to measure true revenue lift, not just engagement metrics.
Own cohort-based analysis of subscription retention, churn drivers, and LTV expansion.
Leverage BigQuery, Funnel.io, Power BI, and Looker Studio to build scalable, executive-level lifecycle reporting.
Maintain a centralized testing and learning repository to inform future roadmap decisions.
Partner with product development, paid media, customer experience, operational, and marketing teams to align lifecycle initiatives with broader business goals.
Collaborate with the design team to develop effective written and visual communications to power both campaign automations and the Loyalty and Rewards Program.
Partner with the Customer Experience Team to monitor product review performance and develop systems to drive efficiencies and five-star product review acquisitions.
Work closely with the BI team to ensure proper tracking implementation and access to necessary customer insights and behaviors.
Partner with Product, E-commerce, and Paid Media teams to support lifecycle planning for four new SKU launching in 2026.
Develop lifecycle launch playbooks for new products, including early adopter targeting, review acceleration, and subscription attachment.
Ensure post-launch lifecycle campaigns support trial-to-repeat conversion and long-term LTV growth.
1-2 years of experience managing people/team is a plus.

Requirements

Located in the Los Angeles area preferred
Bachelor's degree in Marketing, Communications, Business, or a related field
3-5 years of hands-on experience developing and managing email/SMS lifecycle automated campaigns, driving retention, subscriptions, and lifetime value rates. Experience with Klaviyo, Shopify and Recharge is a big plus.
3-5 years developing and managing loyalty and rewards programs for an e-commerce company, ideally in the health, wellness, beauty, or similar industry. Experience with Okendo, Yotpo, or similar is a big plus.
3-5 years managing a product review platform such as Okendo, Yotpo, or similar.
Strong analytical skills with experience using Google Analytics, Excel, and/or BI tools like Power BI
Excels at analyzing data into clear, actionable insights and plans that meet organizational goals and timelines
Deep understanding of customer segmentation, personalization, and behavioral targeting
Exceptional written and verbal communication skills, must be able to collaborate cross-functionally and gain buy-in through a data-centric approach.
Excellent organizational skills and ability to manage multiple projects and deliverables simultaneously in a fast-paced, dynamic environment
Must be comfortable building data-centric reports and presentations and presenting in a concise manner to both large and small groups regularly
1-2 years of experience managing people/team is a plus

Benefits

Competitive Salary: $120,000 - $140,000 annually + bonus eligibility
Fully remote position
Flexible time off + 9 annual company holidays
Your Birthday is a paid vacation day - take the day to celebrate your awesomeness!
100% company-paid base plan Medical, Dental, and Vision Insurance for employees
100% company-paid Life Insurance and Short-Term Disability Coverage
3% Employer contributions to 401(k) regardless of employee participation! (Free money)
Matching charitable contributions up to $2,500/year
$1,200/annual Work from Home (WFH) stipend
Employee recognition and rewards program
Calm app subscription
Pet insurance
Free monthly employee product samples and team discounts
Employee Referral Program
Professional development fund for employees (We love HI-ER Education)
And a collaborative, innovative work culture!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

lifecycle marketingemail marketingSMS marketingautomation workflowsA/B testingcustomer segmentationdata analysisretention strategiessubscription managementloyalty program development

Soft Skills

analytical skillswritten communicationverbal communicationcollaborationorganizational skillsproject managementdata-centric approachcustomer behavior insightsteam managementpresentation skills

Certifications

Bachelor's degree in MarketingBachelor's degree in CommunicationsBachelor's degree in Business