Hi-Altitude Brands

Ecommerce

• Lead the evolution of direct-to-consumer e-commerce strategy and optimize Shopify Storefront(s).
• Own the end-to-end ecommerce experience and revenue growth across Shopify Plus DTC storefronts.
• Blend performance-driven growth strategy with UX, CRO, merchandising, analytics, and technical oversight to build a high-converting ecommerce engine.
• Own full-funnel site performance: landing pages, PDPs, cart, and checkout.
• Lead mobile-first UX/UI optimization across devices.
• Build and execute a CRO roadmap with A/B tests and prioritized hypotheses.
• Identify site friction points using heatmaps, session recordings, and analytics.
• Partner with UX/UI design and development to implement friction-reducing changes.
• Ensure merchandising consistency across Shopify and landing pages.
• Partner with product and inventory teams to adjust site strategy based on seasonality, stock levels, or promotions.
• Define, track, and lead improvements in ecommerce KPIs: conversion rate, AOV, revenue per visitor, churn, and LTV.
• Collaborate with cross-functional teams to drive site readiness for new product launches and promotional campaigns.
• Directly manage e-commerce contributors across development, UX, SEO/GEO, building and mentoring a high-performing e-commerce team.

Director of E-Commerce – Health & Wellness

Recruitment

• Serve as the primary owner of all internal recruiting initiatives across the organization
• Manage the full recruitment lifecycle, including job postings, sourcing, screening, interviewing, and offer support
• Recruit for roles across multiple levels and disciplines using ATS tools, social media, professional networks, and outbound sourcing strategies
• Manage relationships with external recruiting partners to meet talent acquisition goals
• Develop and expand Hi-Altitude Brands’ talent pipeline, including proactive talent sourcing and poaching
• Act as a dependable point of contact for candidates & support communications
• Conduct a high volume of initial screening interviews to assess candidate qualifications and cultural alignment
• Coordinate and schedule interviews, including video interviews, with hiring managers and interview teams
• Partner closely with hiring managers from role kickoff through final hiring decisions
• Serve as the subject matter expert for the Workable ATS, including providing training, guidance, and ongoing support to hiring managers and interview teams
• Maintain accurate candidate records and pipelines using the Workable ATS
• Manage and optimize the careers page and external job boards
• Build and maintain a strong, proactive talent pipeline to support both immediate and future hiring needs
• Manage candidate experience through a first-class recruiting and hiring process
• Deliver a first-class candidate experience through timely communication and thoughtful engagement
• Effectively communicate Hi-Altitude Brands’ total rewards, benefits offerings, and company culture to candidates
• Stay current on recruiting trends, tools, and best practices
• Assist with maintaining recruiting dashboards, metrics, and basic reports to support team visibility and decision-making
• Support data accuracy related to pipelines, time-to-fill, and candidate activity within the ATS
• Support select HR initiatives, such as onboarding coordination, employer branding, and process improvement projects, as needed

Talent Acquisition Specialist – Creative and Marketing

• Design, build, and iterate on paid landing pages across formats including:** long-form sales pages, offer pages, advertorials, listicles, quizzes, and hybrid PDPs
• Translate growth strategy and direct-response principles into polished, conversion-focused page experiences
• Ensure every page blends premium trust-building health branding with performance-first design
• Apply proven conversion psychology levers:** urgency, scarcity, risk reversal, testimonials, guarantees, authority, and price anchoring
• Structure pages with storytelling flow:** problem → agitation → solution → proof → offer → CTA
• Balance aggressive performance marketing with credibility and compliance required in health/wellness
• Rapidly design multiple variations for A/B testing — speed of iteration matters
• Collaborate with CRO strategists, copywriters, and media buyers to launch bold funnel experiments
• Design modular components that can be tested, swapped, and scaled quickly
• Understand which performance metrics actually inform impactful design decisions
• Use behavioral and funnel data to diagnose friction points and conversion drop-offs
• Interpret results from tools like GA4, Shopify analytics, heatmaps, scroll depth, session recordings, and experiment dashboards
• Measure and quantify design impact through metrics such as:** CVR, ROAS, CPA, AOV, LTV, bounce rate, click-through rate, and engagement depth
• Turn data insights into clear design actions:** stronger hierarchy, clearer CTA framing, improved offer presentation, better trust stacking
• Communicate results in terms of business outcomes, not subjective design feedback
• Partner closely with paid media, retention, and product teams to ensure funnel cohesion from click to checkout
• Work with developers to bring pages to life with pixel-perfect execution and mobile-first optimization
• Support ongoing creative testing with reusable templates and performance-focused design systems

Designer – Growth Landing Page, E-Commerce, Health & Wellness

Performance Marketing

• Create scroll-stopping paid media assets
• Build scalable email systems
• Support Amazon conversion creative
• Contribute to UGC-driven creative strategy
• Design high-performing static and motion assets across Meta, Google, and TikTok placements
• Create conversion-optimized ad creatives
• Develop a creative that is scroll-stopping, benefit-forward, and performance-proven
• Create high-impact overlays, hooks, captions, and framing that enhance UGC conversion
• Stay current on what’s working across DTC paid media
• Contribute proactively to creative ideation, not just execution
• Edit and iterate short-form performance video assets for paid social
• Ensure video creative aligns with Stonehenge’s trust-first wellness positioning
• Design Amazon-specific conversion assets across key placements
• Ensure message match between Amazon ads → PDP → A+ content experience
• Drive rapid creative iteration cycles informed by CTR, CVR, CPA, ROAS, and engagement data
• Create conversion-focused email templates
• Balance Stonehenge’s premium wellness brand with direct response performance principles
• Maintain organized Figma libraries, reusable components, and templated design blocks
• Support launches, sprints, and seasonal campaign execution across channels

Performance Designer – Email & Paid Ads Specialist

Content Marketing Manager

• Own messaging strategy and brand voice across all customer touchpoints
• Lead and build a team of copywriters across direct response, performance marketing, and email/SMS functions
• Develop copy for landing pages, VSLs, ads, email campaigns, product pages, and review sites
• Create ad copy frameworks for Meta, TikTok, Google, Bing, and native advertising platforms
• Drive email and SMS copy strategy to improve open rates, click-through rates, and conversion
• Partner with the Creative Director to ensure copy and visual creative elements work together seamlessly
• Establish copy testing frameworks and drive a culture of continuous optimization
• Ensure all content meets FTC compliance standards for the supplement industry
• Support new product launches with compelling copy across all channels
• Collaborate with Product Development to translate ingredient science into customer benefits

Director of Content – Health & Wellness

Project Manager

• Build roadmaps and marketing strategies for project growth and development
• Scale projects based on the determined targets and goals
• Lead cross-functional teams in the development and commercialization of products - ensure that all projects are delivered on time, within budget and strategy. Create project plans that seamlessly integrate workstreams between all Operations, Creative, Product Development and Marketing processes and functions
• Develop scopes, project plans, timelines, budgets, deliverables, success criteria, and estimates for all Communications related projects and initiatives
• Track project expenses and provide regular project status reports to the leadership team
• Partner with Creative to effectively shepherd and manage the evolution of creative work, ensuring quality at all points from concept through delivery
• Maintain communications and meeting documentation, including status and financial updates, project plans, QA ticketing, and asset management
• Interface with both internal and external partners; remove barriers by pre-emptively identifying and mitigating project risks
• Provide thought leadership on process improvements and new process builds, i.e., product launch process, to ensure scalability. Identify opportunities to ensure swift and accurate execution of project plans
• Work directly with Product Development and Brand Marketing to launch new products plans, new brands and businesses, and campaigns with an omnichannel marketing approach
• Own, track, and manage project plans and timeline
• Identify, manage, and eliminate project barriers or risks to ensure project health
• Monitor project progress and make adjustments as necessary to ensure successful completion
• Continually problem-solve and negotiate to push projects to the desired outcome
• Conduct project reviews and lessons-learned sessions with teams
• Contribute to our awesome culture of inspired individuals looking to make a real impact in the world

Project Manager – Health & Wellness

Manager

• Own the end-to-end lifecycle marketing strategy and roadmap across email, SMS, loyalty, subscriptions, and post-purchase engagement.
• Translate company-level revenue, acquisition, and retention goals into clear lifecycle OKRs and quarterly execution plans.
• Prioritize lifecycle initiatives based on opportunity sizing, incremental revenue potential, and customer impact.
• Act as the internal subject matter expert on subscription-first lifecycle strategy within a health & wellness DTC business.
• Develop sophisticated multi-channel automation workflows for onboarding, retention, product review acquisition, and re-engagement campaigns.
• Create personalized messaging sequences based on customer segments, behaviors, and lifecycle stages.
• A/B test subject lines, content, timing, pricing/discounts, and cadence to optimize open, unsubscribe, and click-through rates, product review acquisition, and overall conversion performance.
• Build and manage campaign flows for onboarding, replenishment, upsell, loyalty, win-back, product review acquisition, and re-engagement.
• Stay current on lifecycle marketing trends, privacy regulations, customer behavior insights, and platform updates.
• Ensure all campaigns comply with FTC regulations, TCPA, CAN-SPAM, and other relevant marketing laws.
• Develop and execute comprehensive retention strategies to reduce churn and maximize customer lifetime value.
• Analyze customer behavior data to identify at-risk segments and implement targeted intervention campaigns.
• Create and optimize customer journey maps to eliminate friction points and enhance the overall experience throughout the subscription lifecycle.
• Design and implement strategies to drive subscription acquisition, upsells, and renewals.
• Manage pricing experiments and promotional campaigns to optimize conversion rates.
• Collaborate with product and marketing teams to develop compelling subscription offers, branded merchandise, and packaging strategies that align with customer needs and business objectives.
• Build, launch, and continuously optimize a comprehensive loyalty and rewards program that drives customer retention, lifetime value (LTV), average order value (AOV), subscriptions, and overall repeat purchases.
• Define program structure, point systems, reward tiers, and redemption mechanisms.
• Monitor program performance metrics and iterate based on customer feedback and behavioral data to optimize participation and maximize the impact on retention.
• Partner with the design team to ensure the program is visually compelling and representative of the brand book and style guide.
• Lead vendor evaluation, RFP development, and selection for the loyalty and rewards platform.
• Define business requirements, scoring criteria, and ROI expectations for loyalty vendors.
• Own implementation planning, launch strategy, and post-launch optimization.
• Ensure loyalty program is tightly integrated with subscriptions, reviews, and lifecycle communications.
• Establish benchmarks for loyalty participation, redemption rates, and incremental revenue impact.
• Develop and execute a comprehensive product review acquisition strategy across multiple touchpoints in the customer journey.
• Implement and maintain review widgets and processes to promote the acquisition of 5-star product reviews and integrate acquisition points across digital and social environments, as well as email and SMS campaigns.
• Design automated review request campaigns that optimize timing based on purchase patterns, delivery confirmations, and customer satisfaction indicators.
• Review response and reputation management, and partner with the Customer Experience Team to establish protocols and templates for timely and professional responses to both positive and negative reviews.
• Collaborate with marketing and e-commerce teams to strategically incorporate positive customer reviews and ratings into product pages, email campaigns, and advertising materials, creating systems to amplify positive reviews across marketing channels.
• Conduct A/B tests on product review request timing, messaging, and incentive structures to optimize program performance.
• Establish industry benchmarks and organizational KPIs, along with their applicable tracking mechanisms, for all lifecycle initiatives such as LTV, churn rate, repeat purchase rate, and CVR.
• Regularly analyze and report on cohort data, retention curves, and revenue impact in weekly, monthly, and quarterly meetings.
• Create detailed reporting dashboards and present insights to stakeholders.
• Analyze product review content for product insights and feedback that can inform product development and customer experience improvements.
• Track key product review metrics, like review velocity, average ratings, response rates, and impact on conversion rates, and transform them into actionable insights and plans.
• Design and manage incrementality-focused lifecycle experiments, including holdout groups, cohort-based testing, and controlled rollouts.
• Partner closely with the BI team to measure true revenue lift, not just engagement metrics.
• Own cohort-based analysis of subscription retention, churn drivers, and LTV expansion.
• Leverage BigQuery, Funnel.io, Power BI, and Looker Studio to build scalable, executive-level lifecycle reporting.
• Maintain a centralized testing and learning repository to inform future roadmap decisions.
• Partner with product development, paid media, customer experience, operational, and marketing teams to align lifecycle initiatives with broader business goals.
• Collaborate with the design team to develop effective written and visual communications to power both campaign automations and the Loyalty and Rewards Program.
• Partner with the Customer Experience Team to monitor product review performance and develop systems to drive efficiencies and five-star product review acquisitions.
• Work closely with the BI team to ensure proper tracking implementation and access to necessary customer insights and behaviors.
• Partner with Product, E-commerce, and Paid Media teams to support lifecycle planning for four new SKU launching in 2026.
• Develop lifecycle launch playbooks for new products, including early adopter targeting, review acceleration, and subscription attachment.
• Ensure post-launch lifecycle campaigns support trial-to-repeat conversion and long-term LTV growth.
• 1-2 years of experience managing people/team is a plus.

Lifecycle Manager – Health & Wellness

Art Director

• Oversee the full creative function for Hi-Altitude’s brands, shaping visual identity, guiding creative strategy, and producing compelling work across digital, brand, product, and customer experience touchpoints.
• Lead a growing team of designers and collaborate closely with marketing, product, and leadership to translate insights into high-impact creative that performs.
• Onboard new creative talent including direct response designers, UI/UX designers, email designers, and performance-focused designers.
• Set clear performance expectations and provide regular feedback aligned with company goals and OKRs.
• Champion a culture of innovation, creative excellence, collaboration, and data-informed iteration.
• Own and evolve the visual identity systems for Hi-Altitude’s brand portfolio.
• Maintain and develop brand guidelines, style guides, design systems, and visual toolkits.
• Ensure cohesive and consistent creative execution across paid media, email, social, website, packaging, and all in-market brand touchpoints.
• Shape and safeguard a modern, approachable, California-inspired aesthetic throughout the portfolio.
• Lead creative strategy for campaigns, new product launches, packaging, websites, and overall brand storytelling.
• Manage creative development for key marketing channels, including paid media (Google/Bing, Meta/TikTok), lifecycle marketing (email/SMS), and ecommerce/site design.
• Deliver high-quality, conversion-focused creative that meets channel-specific performance benchmarks while upholding brand integrity.
• Balance rapid production needs with the ongoing evolution of long-term brand identity.
• Translate marketing insights and performance data into creative improvements through structured A/B testing, iteration, and optimization.
• Collaborate closely with marketing and cross-functional leaders to prioritize initiatives and deliver creative assets on time and at a high standard.