Hi-Altitude Brands

Marketing

• Hi-Altitude Brands is seeking an Email Marketing/SMS Manager to execute lifecycle programs for our flagship brand, Stonehenge Health, and future brands under the Hi-Altitude portfolio of health-forward lifestyle brands.
• Ownership includes day-to-day execution of campaigns, automated flows, segmentation, and deployment across email and SMS.
• The Email/SMS Marketing Manager turns lifecycle strategy into shipped programs that drive retention, subscription growth, and customer lifetime value.
• This position demands obsessive attention to detail, rigorous procedural QA, and zero-defect execution. Every send reaches a large, engaged customer base where errors compound quickly across deliverability, revenue, and brand trust.
• This position reports to the Director of Lifecycle.

Email/SMS Marketing Manager

Art Director

• Translate the CMO’s brand strategy and positioning into actionable creative direction across all channels
• Set visual direction for brand, performance, and web environments
• Balance brand-building (long-term equity) with performance-driven outcomes (immediate conversion)
• Develop creative testing frameworks that drive measurable performance across paid, lifecycle, and on-site
• Operate as the senior creative voice within the marketing organization
• Own and maintain the Stonehenge Health brand identity across all customer-facing touchpoints
• Develop and enforce style guides, visual standards, and brand guidelines
• Ensure creative consistency across paid media, organic social, email, packaging, and website
• Partner with the CCO on joint approval gates for brand-facing creative
• Partner with the VP of Brand on visual direction for organic content and influencer creative
• Oversee the Performance Design Manager and team in producing high-volume ad and lifecycle creative
• Maintain testing cadence and iteration cycles informed by performance data
• Ensure performance creative meets channel-specific KPIs while protecting brand consistency
• Partner with the VP of Performance Marketing and the Director of Lifecycle on creative needs and feedback loops
• Oversee the design team in producing landing pages, PDPs, site UX, and conversion-focused work
• Partner with the Head of CRO on the on-site testing roadmap and design execution
• Partner with the Head of Ecommerce on site merchandising and storefront design
• Oversee the Creative Operations Manager in owning end-to-end pre and post production for photo and video assets
• Build SLA frameworks and intake processes for creative requests across all channels
• Manage creative team capacity against demand from brand, performance, and ecommerce
• Scale internal video and post-production capacity to reduce reliance on external partners
• Oversee the medical and expert advisory board program for content credibility, brand placements, and earned media opportunities
• Lead a creative team of approximately 8-10 across brand, performance, web, and operations sub-functions
• Direct reports span the Senior Creative Lead, Performance Design Manager, Creative Operations Manager, and design Independent Contributors (ICs) across Brand/Core and Web/E-commerce sub-teams
• Hire and onboard additional creative team members as the function scales
• Establish performance standards, KPIs, and development plans
• Foster a culture of creative excellence, rigorous thinking, and high-output iteration
• Report to the CMO and operate as the centralized creative authority across all channels
• Partner with Copy Director, Director of Product Marketing, Consumer Insights Lead, VP of Brand, and Head of Content on the cross-functional work that drives creative performance
• Partner with VP of Performance Marketing, Director of Lifecycle, Head of CRO, and Head of Ecommerce on creative supporting growth and conversion
• Coordinate with CCO on joint approval of brand-facing creative

Creative Director – Health & Wellness

Director

• Hi-Altitude / Stonehenge Health | Health & Wellness | Remote (California-Based)Stonehenge Health is a California-based health and wellness brand under the Hi-Altitude family of health-forward lifestyle brands. Through science-backed, thoughtfully formulated products, Stonehenge Health supports elevated wellness routines that help people feel their best, so they can fully enjoy life’s meaningful moments.
• We are a fully remote team that values autonomy, ownership, and results. We move fast, test constantly, and hold ourselves to high standards. If you thrive in environments where your work has a direct, measurable impact, you will fit right in.
• **Position Overview**
• This is a CGO direct report with a focused mandate: own the post-purchase customer journey and the systems that compound revenue from existing customers. Hi-Altitude has built a successful DTC business through disciplined performance marketing; the Director of Lifecycle’s mandate is to build the retention engine that protects margin, drives subscription growth, and turns one-time buyers into long-term customers.

Lifecycle Director – Health & Wellness

Content Marketing Manager

• Translate the VP of Brand’s brand awareness strategy into an executable organic content roadmap across Instagram, TikTok, YouTube, Facebook, editorial, and community
• Define and evolve the content pillar framework: Ingredient Authority, Customer Transformation, Health Education, Behind the Brand, and Trend Response
• Connect organic content activity to business outcomes, including CAC reduction, branded search lift, direct traffic growth, and earned media value
• Lead organic content workstreams for new product launches and brand initiatives
• Own the organic content engine across Instagram, TikTok, YouTube, and Facebook with a target of 20-25 platform-native pieces per week at scale
• Manage the Social Media Manager and Content Creator in producing platform-native video, static, and carousel content
• Ensure content quality earns algorithmic reach through value, hook strength, and watch-through, not budget
• Develop a trend response capability that lets the team move quickly on cultural moments while protecting brand voice
• Build the editorial content strategy that positions Stonehenge Health as a trusted health and wellness authority
• Own the blog editorial calendar end to end, including topic selection, brief development, writer assignment, edit cycles, and publish cadence
• Develop ingredient storytelling and clinical narrative content that supports the brand’s clinically proven positioning
• Build customer community and direct audience engagement programs that turn satisfied customers into brand advocates
• Launch live, AMA, and Q&A programming that builds direct audience relationships and surfaces voice-of-customer insight
• Develop a UGC collection, rights management, and amplification strategy in coordination with the Influencer Manager
• Oversee the Brand Outreach Producer in running the iHUT (in-home user testing) and customer testimonial programs that generate authentic on-camera testimonials, video assets, and product feedback for marketing and product development
• Build the in-house content studio capability and production workflows that support high-volume, fast-turn content cadence required by organic platforms
• Reduce reliance on external production partners by scaling internal capacity for filming, editing, and post-production
• Maintain the brand asset library, b-roll library, and content archive for reuse and repurposing
• Partner with Product Development on iHUT recruitment criteria, study protocols, and FTC compliance for testimonial collection
• Manage a content team of three: Brand Outreach Producer, Social Media Manager, and Content Creator, building to four to six people by the end of 2026
• Foster a team culture focused on quality, creativity, platform-native thinking, and high-output iteration
• Build content review and feedback processes that maintain quality while enabling speed and high publishing cadence, Cross-Functional Partnership
• Partner with the Influencer Manager, Marketing Coordinator, Copy Director, Creative Director, Director of Product Marketing, and Consumer Insights Lead on the cross-functional work that drives organic content performance
• Partner with the SEO and GEO Content Strategist on keyword research, search optimization, and Generative Engine Optimization inputs to editorial decisions

Head of Content – Health & Wellness

Performance Marketing

• Maintain and update performance tracking across platforms (Google Ads, Meta, Bing), ensuring accuracy in spend, conversions, CPA, and ROAS
• Document and organize A/B test results across creative, landing pages, and audiences to support ongoing optimization
• Ensure consistency in campaign naming conventions and UTM tracking
• Identify and flag data discrepancies or anomalies for review
• Pull and compile performance data from GA4 and advertising platforms on a daily, weekly, and monthly basis
• Support the creation of performance reports and summaries used in team syncs and strategy discussions
• Monitor key metrics (CVR, CPA, funnel performance) to maintain clear visibility into campaign performance
• Track and maintain competitive intelligence across ads, messaging, and offers
• Monitor platforms such as Meta Ad Library and Google Ads Transparency Center to identify trends and new competitors
• Research keyword trends and seasonal patterns within the health and wellness space
• Monitor ad account issues (disapprovals, delivery errors) and flag for resolution
• Organize and maintain creative assets with clear tagging and categorization
• Coordinate with design teams to ensure timely delivery of campaign assets
• Work closely with Media Buyers to support campaign execution and gain exposure to testing and optimization strategies

Paid Media Coordinator

Video Editor

• Own and scale high-performing video creative across VSLs, paid social, and direct-response campaigns
• Collaborate closely with content and media buying teams
• Transform expert-led health content into compelling, compliant, and high-converting assets
• Focus on testing, iteration, and continuous improvement
• Act with a high degree of ownership and minimal direction

Email/SMS Marketing Manager

Creative Director – Health & Wellness

Lifecycle Director – Health & Wellness

Head of Content – Health & Wellness

Paid Media Coordinator

Senior Video Editor – Performance Marketing, VSL, Health & Wellness