Hi-Altitude Brands

Copywriter

• Write compelling, high-performing copy for paid media, landing pages, emails, SMS, product descriptions, blogs, and other digital channels.
• Craft persuasive direct-response and brand performance marketing content and storytelling that highlights product benefits and drives conversions.
• Develop clear, concise, and engaging scripts for Video Sales Letters (VSLs) and other video assets.
• Adapt tone, voice, and messaging to fit various audiences, campaigns, and distribution channels.
• Optimize copy for SEO, engagement, and conversion while ensuring compliance with the FTC & FDA regulations and maintaining brand consistency.
• Partner with marketing and content leads to maintain an organized content calendar and ensure all deliverables are accurate, timely, and aligned with marketing goals.
• Work with the Product Development and CX teams to translate complex information into educational and consumer-friendly messaging.
• Partner with Paid Media, Social, Content, Designers, and Email/SMS teams to align copy with campaign goals, creative direction across channels, and bring creative concepts to life.
• Serve as a key proofreader for marketing and product assets, including labels - ensuring compliance, quality, accuracy, clarity, tone, and consistency across all brand channels.
• Use data-driven insights and A/B testing to refine and enhance ad copy, headlines, and messaging strategies.
• Monitor key content performance metrics, including click-through rates (CTR), conversions, and engagement, to enhance the effectiveness of copy.
• Stay current on industry trends, emerging content strategies, and best practices in direct-to-consumer marketing.
• Conduct ongoing consumer and competitive research to inform content creation and keep messaging relevant.

Ecommerce

• Own the full Shopify Plus storefront as a primary revenue channel, including site UX, merchandising, and conversion experience
• Partner with the Head of CRO on the on-site testing roadmap, executing winning variants, and supporting test design
• Partner with the creative team on landing pages, PDPs, and conversion-focused design
• Manage the Okendo review platform integration, on-site display, and syndication to marketplace listings
• Coordinate with the Sr Shopify Developer on dev queue priorities for site changes, integrations, and platform infrastructure
• Own mobile-first UX optimization, ensuring seamless shopping experiences across devices
• Develop and optimize AOV strategies through upsells, bundles, tiered discounts, GWP, and smart cart features
• Own the on-site promotional calendar and pricing execution, including seasonal promotions, flash sales, and bundle and subscription pricing experiments in coordination with the CGO and Director of Lifecycle
• Partner with the Director of Lifecycle on subscription customer journey, on-site retention messaging, and trial-to-repeat conversion
• Coordinate with product and supply chain partners on inventory positioning, seasonal merchandising, and stock-driven promotional windows
• Partner with product marketing on product positioning, launch merchandising, and portfolio strategy execution
• Oversee the Marketplace Manager in driving Amazon, Walmart, Target Plus, and TikTok Shop strategy, listing optimization, and revenue growth
• Oversee marketplace paid media, including Amazon Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and Walmart Connect, with clear ACoS/TACoS targets and budget management
• Set marketplace KPIs and ensure brand consistency across all third-party storefronts
• Coordinate marketplace promotions, launches, and inventory positioning with the broader DTC strategy
• Ensure review syndication and brand asset consistency across all marketplace channels SEO and Organic Discoverability
• Oversee the SEO & GEO Content Strategist in driving blog content, organic search authority, and Generative Engine Optimization
• Partner with the content team on coordination between organic editorial content and SEO-driven content priorities
• Ensure on-site SEO architecture, schema markup, and technical SEO foundations support organic acquisition
• Track organic traffic, branded search lift, and AI search visibility as core success metrics
• Track on-site KPIs across Shopify analytics, Google Analytics, and CRM dashboards
• Partner with the analytics function on attribution, cohort analysis, and revenue forecasting
• Use Northbeam attribution data to inform on-site experience and merchandising decisions
• Build and present executive-level reporting on site performance, marketplace revenue, and SEO contribution
• Manage the SEO & GEO Content Strategist and Marketplace Manager, with the capacity to expand as the function scales
• Set performance expectations, KPIs, and development plans
• Foster a high-output, test-and-learn culture across all on-site and marketplace work
• Report to the CGO and operate as the on-site revenue and storefront authority within the growth organization
• Partner with the Head of CRO, Director of Lifecycle, and the analytics and performance marketing functions on the cross-functional work that drives on-site conversion and revenue
• Partner with the creative, product marketing, and content teams on web design, merchandising, and product launch execution
• Coordinate with the Sr Shopify Developer on Shopify Plus development priorities for site, integrations, and platform infrastructure

Copywriter

Director of E-Commerce – Health & Wellness