
Designer – Growth Landing Page, E-Commerce, Health & Wellness
Hi-Altitude Brands
full-time
Posted on:
Location Type: Remote
Location: California • United States
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Salary
💰 $90,000 - $110,000 per year
About the role
- Design, build, and iterate on paid landing pages across formats including:** long-form sales pages, offer pages, advertorials, listicles, quizzes, and hybrid PDPs
- Translate growth strategy and direct-response principles into polished, conversion-focused page experiences
- Ensure every page blends premium trust-building health branding with performance-first design
- Apply proven conversion psychology levers:** urgency, scarcity, risk reversal, testimonials, guarantees, authority, and price anchoring
- Structure pages with storytelling flow:** problem → agitation → solution → proof → offer → CTA
- Balance aggressive performance marketing with credibility and compliance required in health/wellness
- Rapidly design multiple variations for A/B testing — speed of iteration matters
- Collaborate with CRO strategists, copywriters, and media buyers to launch bold funnel experiments
- Design modular components that can be tested, swapped, and scaled quickly
- Understand which performance metrics actually inform impactful design decisions
- Use behavioral and funnel data to diagnose friction points and conversion drop-offs
- Interpret results from tools like GA4, Shopify analytics, heatmaps, scroll depth, session recordings, and experiment dashboards
- Measure and quantify design impact through metrics such as:** CVR, ROAS, CPA, AOV, LTV, bounce rate, click-through rate, and engagement depth
- Turn data insights into clear design actions:** stronger hierarchy, clearer CTA framing, improved offer presentation, better trust stacking
- Communicate results in terms of business outcomes, not subjective design feedback
- Partner closely with paid media, retention, and product teams to ensure funnel cohesion from click to checkout
- Work with developers to bring pages to life with pixel-perfect execution and mobile-first optimization
- Support ongoing creative testing with reusable templates and performance-focused design systems
Requirements
- 4–6+ years of experience designing high-converting DTC landing pages (brand or agency)
- Direct-response mindset — you design for action, not just aesthetics
- Deep experience building pages for paid traffic funnels (Meta, Google, native, etc.)
- Strong analytical understanding of funnel metrics and performance measurement
- Ability to design across multiple page archetypes:** advertorial → sales page, quiz → offer page, hybrid PDPs, upsell flows
- Comfortable working in a scrappy, rapid-test growth environment
- Portfolio showing landing page work tied to measurable outcomes (CVR lifts, ROAS improvements)
Benefits
- Competitive Salary: $90,000-$110,000 (based on experience)
- Fully remote position
- Flexible time off + 9 annual company holidays
- Your Birthday is a paid vacation day - take the day to celebrate your awesomeness!
- 100% company-paid base plan Medical, Dental, and Vision Insurance for employees
- 100% company-paid Life Insurance and Short-Term Disability Coverage
- 3% Employer contributions to 401(k) regardless of employee participation! (Free money)
- Matching charitable contributions up to $2,500/year
- $1,200/annual Work from Home (WFH) stipend
- Employee recognition and rewards program
- Calm app subscription
- Pet insurance
- Free monthly employee product samples and team discounts
- Employee Referral Program
- Professional development fund for employees (We love HI-ER Education)
- And a collaborative, innovative work culture!!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
landing page designconversion optimizationA/B testingdata analysisperformance metricsstorytelling in designmodular designbehavioral data interpretationdesign systemsmobile-first optimization
Soft Skills
collaborationcommunicationanalytical thinkingcreativityadaptabilityproblem-solvingattention to detailstrategic thinkingtime managementdirect-response mindset