Hi-Altitude Brands

Director of E-Commerce – Health & Wellness

Hi-Altitude Brands

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Salary

💰 $175,000 - $200,000 per year

Job Level

Lead

About the role

  • Lead the evolution of direct-to-consumer e-commerce strategy and optimize Shopify Storefront(s).
  • Own the end-to-end ecommerce experience and revenue growth across Shopify Plus DTC storefronts.
  • Blend performance-driven growth strategy with UX, CRO, merchandising, analytics, and technical oversight to build a high-converting ecommerce engine.
  • Own full-funnel site performance: landing pages, PDPs, cart, and checkout.
  • Lead mobile-first UX/UI optimization across devices.
  • Build and execute a CRO roadmap with A/B tests and prioritized hypotheses.
  • Identify site friction points using heatmaps, session recordings, and analytics.
  • Partner with UX/UI design and development to implement friction-reducing changes.
  • Ensure merchandising consistency across Shopify and landing pages.
  • Partner with product and inventory teams to adjust site strategy based on seasonality, stock levels, or promotions.
  • Define, track, and lead improvements in ecommerce KPIs: conversion rate, AOV, revenue per visitor, churn, and LTV.
  • Collaborate with cross-functional teams to drive site readiness for new product launches and promotional campaigns.
  • Directly manage e-commerce contributors across development, UX, SEO/GEO, building and mentoring a high-performing e-commerce team.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus).
  • 7+ years of experience managing D2C Shopify Plus Storefronts, preferably in the health, wellness, or beauty space, with a focus on LTV modeling and subscriptions.
  • Must have a deep understanding of developing and optimizing performance-focused landing pages and PDPs – proven success with A/B testing.
  • Experience with Direct Response Marketing is a big plus.
  • 5+ years of experience in merchandising digital storefronts across brand sites to deliver engaging, high-converting, and cohesive on-brand experiences regardless of sales channel.
  • 5+ years of experience leading a team of direct reports responsible for product review programs, front and back-end development, subscriptions, and other key areas driving an e-commerce strategy.
  • 5+ years of hands-on experience in lifecycle marketing, behavioral analytics, and LTV-focused strategies. Experience with Recharge is preferred.
  • 3-5+ years managing and optimizing post-purchase upsell flows, experience with Aftersell, or similar platforms is a big plus.
  • Advanced proficiency with analytics and attribution tools (e.g., Google Analytics, Excel, Power BI, Glew, Northbeam, Triple Whale) for transforming large data sets into actionable insights, timelines, and implementation plans.
  • Proven success in establishing KPIs, building dashboards and streamlined reporting, and corresponding presentations to guide cross-functional teams and senior leadership.
  • 5+ years of proven success in owning e-commerce P&Ls and scaling multi-channel digital operations.
Benefits
  • Competitive Salary: $175,000–$200,000 (based on experience)
  • Fully remote position
  • Flexible time off + 9 annual company holidays
  • Your Birthday is a paid vacation day - take the day to celebrate your awesomeness!
  • 100% company-paid base plan Medical, Dental, and Vision Insurance for employees
  • 100% company-paid Life Insurance and Short-Term Disability Coverage
  • 3% Employer contributions to 401(k) regardless of employee participation! (Free money)
  • Matching charitable contributions up to $2,500/year
  • $1,200/annual Work from Home (WFH) stipend
  • Employee recognition and rewards program
  • Calm app subscription
  • Pet insurance
  • Free monthly employee product samples and team discounts
  • Employee Referral Program
  • Professional development fund for employees (We love HI-ER Education)
  • And a collaborative, innovative work culture!!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
e-commerce strategyShopify PlusCROA/B testinglanding page optimizationmerchandisinglifecycle marketingbehavioral analyticsLTV modelingpost-purchase upsell
Soft Skills
leadershipteam managementcollaborationmentoringcommunicationstrategic thinkingproblem-solvinganalytical thinkingperformance-driven mindsetcross-functional teamwork
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessMBA