Develop and execute a unified global search strategy across organic and paid search.
Lead SEM execution across priority markets, including campaign structure, keyword strategy, bidding optimization, audience targeting, and performance monitoring.
Ensure alignment between SEO and SEM strategies to maximize coverage, eliminate duplication, and improve overall search visibility.
Own AI search optimization strategy (AEO).
Own global organic YouTube strategy aligned to brand and campaign priorities.
Improve engagement metrics including CTR, watch time, subscriber growth, and session duration.
Collaborate with social, brand, and paid media teams to ensure full-funnel integration.
Drive readiness for AI-powered search platforms.
Define and track KPIs including: Organic traffic growth, Non-branded keyword rankings, Share of Voice, AI search visibility, SEM performance metrics, YouTube engagement metrics.

Requirements

7+ years of combined experience of SEO & SEM
B2B experience is a plus
Hands on knowledge on Brightedge, GSC, Adobe analytics, Adobe cloud, GDN, Google Ad word certification; Brightedge certification
Should have hands on knowledge on creating ad copies for SEM using tactics to optimize ad efficiencies

Benefits

Health & Wellbeing
Personal & Professional Development
Unconditional Inclusion

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SEOSEMkeyword strategybidding optimizationaudience targetingperformance monitoringAI search optimizationengagement metricsad copy creationad efficiency optimization

Soft Skills

collaborationleadershipstrategic thinkingcommunication

Certifications

Google Ads certificationBrightedge certification