Herman-Scheer

Copywriter

• **Responsibilities **
• - Create verbal identity systems, including taglines, manifestos, and descriptive language.
• - Partner with the Strategy team to translate insights into clear, compelling strategic plans, ensuring that the strategic foundation is reflective of the brand’s vision and business objectives.
• - Articulate the brand’s core narrative, greater vision, value propositions, and positioning, ensuring alignment with audience needs.
• - Develop tone of voice guidelines that define how a brand speaks across contexts.
• - Lead brand and product naming explorations that deliver on the brand strategy.
• - Craft compelling copy for key brand touchpoints such as websites, packaging concepts, and email communications.
• - Collaborate with strategists and designers to ensure creative ideas are insightful and deliver upon client objectives.
• - Experiment with AI and emerging tools to expand what’s possible in copy development and testing.
• - Conduct cultural and competitive scans to uncover how language shapes relevance.
• - Contribute to client workshops and presentations, helping brands articulate their voice and story.
• - Help build the foundation for a growing Verbal Identity practice at Herman-Scheer.
• - Act as a thought leader within the agency, providing strategic and creative perspective to projects, and helping elevate the quality of writing across the team.

Strategist – Copywriter

Art Director

• Lead art direction across photography, design, video, and AI-generated content, maintaining visual consistency and brand integrity
• Develop and execute creative concepts that align with strategic briefs and client goals
• Lead production for photoshoots and video shoots, including briefing photographers, DPs, stylists, talent, and post-production partners
• Work hands-on with AI tools to generate imagery, using these technologies to accelerate ideation and scale content production
• Build visual systems and content guidelines that work across platforms and campaigns
• Provide creative direction for UGC and influencer content maintaining brand standards
• Collaborate with strategy, social, and account teams to ensure content is platform-native and performance-aware
• Support Herman-Scheer initiatives, including agency content, case studies, new business/pitch proposals